E-commerce Manager - Luxury Retail (Hong Kong & Taiwan)

Betterment Asia Limited; Hong Kong; On-site; HKD 450,000 - 850,000; Full time

Job summary

Betterment Asia Limited is seeking an E-Commerce Manager to steer its online luxury retail business across Taiwan, with future potential in Hong Kong. You will lead platform readiness, product listings, pricing and campaigns to deliver seamless customer experiences.

The role requires 5–8 years in luxury e-commerce, hands-on platform expertise (Shopify, Magento, Salesforce Commerce Cloud) and strong analytics with Google Analytics; English fluency is essential, and collaboration with marketing,

Qualifications

• 5–8 years of relevant e-commerce experience in luxury, fashion or premium retail.
• Hands-on experience with e-commerce setup, platform launches, and daily operations.
• Strong knowledge of order management, fulfilment and customer service workflows.

Responsibilities

• Support e-commerce setup and launch initiatives, working with regional and global teams to ensure platform readiness and smooth operational processes.
• Oversee daily website operations, including product listings, content updates, pricing, stock availability and campaign execution.
• Monitor platform functionality and coordinate with technical teams to resolve issues and improve the online shopping experience.
• Manage the end-to-end order process, including order processing, fulfilment, delivery, returns and refunds.
• Work closely with logistics partners and internal teams to ensure accurate and timely order fulfilment.
• Liaise with the Customer Service team to address customer enquiries, provide order updates and resolve order-related and after-sales issues.
• Monitor sales and key e-commerce metrics, providing actionable recommendations to improve business performance and operational efficiency.
• Collaborate with marketing teams and external agencies to support online campaigns and customer acquisition.

Skills

E-commerce strategy

Analytical thinking

Project management

Communication

English fluency

Tools

Shopify

Magento

Salesforce Commerce Cloud

Google Analytics

Job description

E-commerce Manager - Luxury Retail (Hong Kong & Taiwan)

Our client, an established luxury brand, is seeking an E-Commerce Manager to manage its online business in Taiwan, with potential future responsibility for Hong Kong. The role focuses on e-commerce setup, platform maintenance, order management and coordination with the Customer Service team.

Key Responsibilities

Support e-commerce setup and launch initiatives, working with regional and global teams to ensure platform readiness and smooth operational processes.

Oversee daily website operations, including product listings, content updates, pricing, stock availability and campaign execution.

Monitor platform functionality and coordinate with technical teams to resolve issues and improve the online shopping experience.

Manage the end-to-end order process, including order processing, fulfilment, delivery, returns and refunds.

Work closely with logistics partners and internal teams to ensure accurate and timely order fulfilment.

Liaise with the Customer Service team to address customer enquiries, provide order updates and resolve order-related and after-sales issues.

Monitor sales and key e-commerce metrics, providing actionable recommendations to improve business performance and operational efficiency.

Collaborate with marketing teams and external agencies to support online campaigns and customer acquisition.

Requirements

5-8 years of relevant e-commerce experience, preferably within luxury, fashion or premium retail.

Hands-on experience in e-commerce setup or platform launches, website maintenance and daily operations.

Strong knowledge of order management, fulfilment and customer service workflows.

Experience in the Taiwan and/or Hong Kong markets.

Familiarity with e-commerce platforms such as Shopify, Magento or Salesforce Commerce Cloud, and analytics tools such as Google Analytics.

Strong analytical, organisational and communication skills.

Fluency in English.