Ports 1961 is seeking a dynamic E-Commerce Manager to take full ownership of our online boutique. This is a broad, hands-on role suited to a self-starter who thrives in both strategy and execution. You will independently manage the digital boutique - from product uploads and site maintenance to driving traffic, analyzing performance, and supporting digital marketing campaigns.
This position offers the exciting opportunity to launch a new brand site within the Group, seeing the project through from start to finish. It's the perfect role for an ambitious e-commerce professional ready to make a visible impact in a lean, agile environment.
Key Responsibilities
Site Management & Product Operations
- Upload and maintain the full product catalog - including descriptions, pricing, imagery, and inventory data.
- Conduct regular site audits to ensure accuracy in product categorization, sizing, and stock availability.
- Update homepage banners, landing pages, and category pages in line with seasonal campaigns and new arrivals.
- Coordinate with the creative team to gather, resize, and publish digital assets (photography, campaign imagery, video) on time.
- Own the performance of the online boutique - setting targets for revenue, conversion rate, and average order value (AOV).
- Monitor site analytics daily and translate data into actionable improvements to the shopping experience.
- Identify and execute conversion rate optimization (CRO) opportunities, including A/B testing of key site pages.
- Manage pricing and promotional strategies in alignment with the brand's luxury positioning.
Digital Marketing Support
- Collaborate with the marketing team on the execution of email marketing campaigns, including scheduling, content coordination, and performance tracking.
- Support paid social and search campaigns by providing product feeds, landing page links, and performance feedback.
- Maintain the social media product content calendar, ensuring new arrivals and key pieces are featured across digital channels.
- Monitor SEO performance and flag opportunities for improvement in product copy and site structure.
Customer Experience & Order Management
- Oversee the end-to-end online customer journey - from product discovery through to post-purchase.
- Handle customer service escalations related to orders, returns, and product queries in a manner consistent with luxury standards.
- Liaise with logistics and fulfillment partners to ensure timely, premium delivery experiences.
- Gather and act on customer feedback to continuously improve the online boutique experience.
Reporting & Analytics
- Produce weekly and monthly e-commerce performance reports covering traffic, conversion, revenue, and top-selling products.
- Use Google Analytics and platform dashboards to identify trends and present insights to the Senior Operations Director and the marketing team.
- Track the impact of marketing campaigns on site traffic and sales, providing clear post-campaign analysis.
Qualifications & Skills
- Education: Bachelor's degree in Business, Marketing, E-Commerce, Fashion, or related field.
- Experience: 3-5 years of hands-on e-commerce experience, ideally within luxury fashion, premium retail, or a lifestyle brand.
- Platform Skills: Proficiency with e-commerce platforms - Shopify, Shopify Plus, or Magento. Basic HTML/CSS knowledge is a plus.
- Digital Marketing: Familiarity with email tools (Klaviyo, Mailchimp), paid social basics, and SEO fundamentals.
- Analytical Skills: Strong command of Google Analytics and Excel/Google Sheets for reporting, data tracking, and performance analysis.
- Personal Attributes: Highly organized, proactive, and solutions-oriented. Brings a strong sense of brand aesthetics and the ability to work independently in a lean team.
About PORTS
PORTS is a global luxury group with four labels - PORTS 1961, Ports International, PortsPURE, and PORTS V. Inspired by travels to faraway places, PORTS designs for the urban wanderer who calls the world home.
Founded in 1961, PORTS is known for its minimalistic and elegant designs, creating a sophisticated professional wardrobe for the trailblazing women of the times. Entrenched with a global mindset, the brand is recognised for its use of rich textiles, attention to the perfect fit, and silhouettes that remain timeless with a modern twist. Today, the spirit of PORTS celebrates diversity, incorporating representation across age and culture into its style and presence.
About PORTS
PORTS is a global luxury group with four labels - PORTS 1961, Ports International, PortsPURE, and PORTS V. Inspired by travels to faraway places, PORTS designs for the urban wanderer who calls the world home.
Founded in 1961, PORTS is known for its minimalistic and elegant designs, creating a sophisticated professional wardrobe for the trailblazing women of the times. Entrenched with a global mindset, the brand is recognised for its use of rich textiles, attention to the perfect fit, and silhouettes that remain timeless with a modern twist. Today, the spirit of PORTS celebrates diversity, incorporating representation across age and culture into its style and presence.