E-Commerce & Brand Development Executive

FabriX World Co. Ltd.; Hong Kong; On-site; HKD 240,000 - 360,000; Full time

Job summary

FabriX World Co. Ltd. in Hong Kong is seeking an E-Commerce & Brand Development Executive to support the growth of our platform and its network of independent designers.

You will oversee e-commerce operations, brand partnerships, content coordination, and fashion-brand building, working directly with designers to present collections and enhance online customer experiences through emerging fashion tech. The role requires 1–3 years in e-commerce, fashion, or brand marketing, a passion for

Qualifications

• 1–3 years of e-commerce, fashion, merchandising, or brand marketing experience (relevant entry-level portfolios welcome).
• Passion for independent fashion, emerging labels, and creative entrepreneurship.
• Keen eye for branding, visual storytelling, and digital curation.
• Solid grasp of fashion brand-building, audience targeting, and content strategy.
• Highly organised multi-tasker capable of managing multiple brand accounts seamlessly.
• Strong communication skills in English and Chinese.
• Proficient with e-commerce platforms and digital tools (WooCommerce, Wordpress, CMS, CRM experience a plus).
• Enthusiastic about fashion tech and emerging trends.
• Bachelor’s degree in Project Management, Business, Marketing, Design, or a related field.

Responsibilities

• Support the onboarding and day-to-day management of independent designers and brands on the platform.
• Assist partners in developing and refining their brand profiles, including brand story, product positioning, visual presentation, try-on experience and collection descriptions.
• Manage product content, including listings, imagery, pricing, inventory, and merchandising.
• Collaborate with brands on launches, campaigns, editorial content, and digital activations.
• Curate brands and products that fit our creative vision and commercial direction.
• Consolidate and use sales, customer, and platform insights to improve discovery, presentation, and conversion.
• Coordinate with internal teams and external partners to keep brand operations running smoothly.
• Stay plugged into emerging fashion, design, culture, and digital-commerce trends.
• Build strong relationships with founders and become a trusted partner in growing their brands.

Skills

E-commerce

Brand management

Content coordination

Digital marketing

Communication (English & Chinese)

Education

Bachelor’s degree in Project Management, Business, Marketing, Design, or a related field

Tools

WooCommerce

Wordpress

CMS

CRM

Job description

E-Commerce & Brand Development Executive

FabriX was born in 2022 with one mission — to put Hong Kong’s digital fashion on the global stage. Since then, we’ve evolved into an international creative house and digital-fashion hub, where style meets innovation and designers meet new realities.

Recognised by HKFDA as one of Hong Kong’s Top 10 Fashion Visionaries (2024), FabriX is re-shaping how we experience fashion through AR try-ons, virtual runways, gaming skins, and creative tech collaborations. From Paris Fashion Week to Complexcon Asia, our work blends craftsmanship with code — bridging tradition × technology, imagination × innovation.

If you’re a dreamer who can also get things done — this might be your runway.

The Role

We are seeking a proactive and fashion-savvy E-Commerce & Brand Development Executive to support the growth of our platform and its community of independent brands.

This role combines e-commerce operations, brand partnership management, content coordination, and fashion brand-building. You will work directly with designers and brand founders to help present their collections effectively, enhance their profiles, and create a strong online customer experience through latest fashion technology, like AI, interactive experience and e-commerce channels.

Key Responsibilities

Support the onboarding and day-to-day management of independent designers and brands on the platform.

Assist partners in developing and refining their brand profiles, including brand story, product positioning, visual presentation, try-on experience and collection descriptions.

Manage product content, including listings, imagery, pricing, inventory, and merchandising.

Collaborate with brands on launches, campaigns, editorial content, and digital activations.

Curate brands and products that fit our creative vision and commercial direction.

Consolidate and use sales, customer, and platform insights to improve discovery, presentation, and conversion.

Coordinate with internal teams and external partners to keep brand operations running smoothly.

Stay plugged into emerging fashion, design, culture, and digital-commerce trends.

Build strong relationships with founders and become a trusted partner in growing their brands.

What We’re Looking For

1–3 years of e-commerce, fashion, merchandising, or brand marketing experience (relevant entry-level portfolios welcome).

Passion for independent fashion, emerging labels, and creative entrepreneurship.

Keen eye for branding, visual storytelling, and digital curation.

Solid grasp of fashion brand-building, audience targeting, and content strategy.

Highly organised multi-tasker capable of managing multiple brand accounts seamlessly.

Strong communication skills in English and Chinese.

Proficient with e-commerce platforms and digital tools (WooCommerce, Wordpress, CMS, CRM experience a plus).

Enthusiastic about fashion tech and emerging trends.

Bachelor’s degree in Project Management, Business, Marketing, Design, or a related field.

Commercially minded and proactive, balancing creative instinct with execution.

Why Join Us

Work closely with exciting independent designers and emerging brands.

Gain hands-on experience across e-commerce, fashion curation, marketing, overseas fashion events and brand development.

Be part of a growing platform where your ideas can directly shape brand and business growth.

Collaborative, creative, and entrepreneurial working environment.