Social & Content Associate — HK, Cross-Border Campaigns

WPP Media Hong Kong Limited; Hong Kong; On-site; HKD 180,000 - 300,000; Full time

Benefits offered by this job

Medical insurance

Group retirement plans

Vision and dental insurance

Paid time off

Hybrid work model

Employee mental health days

Job summary

WPP Media Hong Kong Limited is seeking an Associate, Social and Content to bridge local audience engagement with cross-border China strategies across Xiaohongshu, Douyin, WeChat, Meta, Threads and YouTube. You will manage end-to-end campaign operations and creator partnerships.

Reporting to the Associate Vice President, Social and Content Marketing, the role emphasizes collaboration, precise execution, and data-driven reporting to optimize campaigns for a diverse client portfolio.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field.
• 0–2 years of professional experience in social media management, content marketing, or influencer/KOL management.
• Strong familiarity with local media landscapes and platforms (Instagram, Facebook, YouTube, Threads).
• Hands-on knowledge of China social platforms and ecosystems (XiaoHongShu / RED, Douyin, WeChat).
• Strong project management, operational trafficking, and analytical skills.
• Fluency in written and spoken English and Chinese (Cantonese/Mandarin).

Responsibilities

• Drive campaign ideation, recommendations, execution, and troubleshooting for local and China-focused social media campaigns.
• Plan and execute integrated social and content strategies across platforms.
• Lead test-and-learn initiatives to elevate team capabilities.
• Manage day-to-day account servicing and timelines.
• Oversee client and internal stakeholder expectations across the campaign lifecycle.
• Identify and manage relationships with local creators, cross-border KOLs, and publishers.
• Handle campaign trafficking and monitoring to ensure accuracy.
• Prepare data-driven performance reports and post-buy evaluations.

Skills

Social media management

Content marketing

Influencer/KOL management

Project management

Analytical skills

English and Chinese fluency

Education

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field

Tools

Microsoft Excel

PowerPoint

AI tools

Job description

WPP Media Hong Kong Limited is seeking an Associate, Social and Content to bridge local audience engagement with cross-border China strategies across Xiaohongshu, Douyin, WeChat, Meta, Threads and YouTube. You will manage end-to-end campaign operations and creator partnerships.

Reporting to the Associate Vice President, Social and Content Marketing, the role emphasizes collaboration, precise execution, and data-driven reporting to optimize campaigns for a diverse client portfolio.