Digital Performance Executive

dentsu; Hong Kong; On-site; HKD 201,000 - 312,000; Full time

Job summary

Iprospect in Hong Kong is seeking a proactive digital marketing associate to develop in SEM, SEO, Display, Social Media and Affiliates. You will manage campaigns, analyze metrics, and use data to drive improvements across channels.

Ideal candidates are fluent in English, Cantonese and Mandarin, with strong Excel and PowerPoint skills, and a detail-oriented, team-focused mindset. Fresh graduates are welcome; immediate availability is a plus.

Qualifications

• Associate degree or above in any discipline; marketing/media background is a plus.
• Fresh graduates are welcome to apply and develop in digital marketing.
• Fluent in English and Cantonese and Mandarin, written and spoken.

Responsibilities

• Develop knowledge across SEM, SEO, Display, Social Media and Affiliates through training and qualifications.
• Manage and optimize digital ad campaigns to maximize performance and ROI.
• Analyze website analytics and campaign metrics to extract insights.
• Conduct market research and competitor analysis for campaign optimization.
• Data-driven optimization to improve campaign results across channels.
• Collaborate with cross-functional teams to ensure consistent tracking and reporting.

Skills

English fluency

Cantonese fluency

Mandarin fluency

Excel

PowerPoint

Data analysis

Team player

Education

Associate degree or above

Marketing or Media background preferred

Tools

Excel

PowerPoint

Job description

Key Accountabilities

• Develop a solid knowledge across SEM, SEO, Display, Social Media and Affiliates by attending training, obtaining relevant qualifications and keeping up to date with industry news and developments.
• Manage and optimize digital advertising campaigns across various platforms to maximize performance and ROI.
• Analyze digital marketing data, including website analytics, campaign metrics, and customer behavior, to extract valuable insights and identify areas for improvement.
• Conduct thorough market research and competitor analysis to stay informed about industry trends and identify opportunities for strategic campaign optimization.
• Strategically assess campaign progress and make data-driven optimizations to ensure optimal results.
• Collaborate with cross-functional teams to align strategies and ensure consistent tracking and reporting of digital performance across channels.

Requirements

• Associate degree or above in any discipline, major in Marketing or Media would be an advantage, Fresh Graduates are welcome.
• Fluent in English and Cantonese & Mandarin, both written and spoken language skills.
• Detail oriented, organized and sensitive to numbers.
• A good team player with good communication skills and self-motivated.
• Able to work under pressure with limited turnaround time.
• Good PC skill, especially in excel, PowerPoint & internet operations, proficiency in full suite of Microsoft Office.
• Immediate available is preferred.

Location

Hong Kong

Brand

Iprospect

Time Type

Full time

Contract Type

Permanent