Data-Driven SEM & Performance Marketing Specialist

New iMedia Solutions Limited

Hong Kong

On-site

HKD 201,000 - 312,000

Full time

4 days ago

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Benefits offered by this job

Medical insurance

Free beauty treatments

5-day work week

Work-life balance and reasonable hours

Holidays and annual leave

Job summary

New iMedia Solutions Limited is seeking a Digital Marketing Specialist focused on SEM to support client campaigns and optimize performance. You will analyze data, propose action plans, and report insights to clients.

The role requires collaboration with internal teams to meet KPIs while staying current with industry trends. The ideal candidate is analytical, detail-oriented, and passionate about data-driven marketing and performance optimization, with 0–2 years' experience and English/Chinese

Qualifications

Degree in Business, Marketing, Digital Marketing, or related disciplines.
0–2 year experience in digital marketing, preferably in SEM or performance marketing.
Knowledge of Google Ads, Meta Ads, or other digital advertising platforms is a plus.
Understanding of SEM, display advertising, social media marketing, programmatic advertising, AI tools, and web analytics.
Strong analytical skills with attention to detail and data accuracy.
Result-oriented, proactive, and able to work independently.
Good team player with strong client-centric mindset.
Good command of written and spoken English and Chinese; Mandarin is a plus.
Able to work under pressure and manage multiple projects within tight schedules.
Candidates with less experience will be considered as Assistant or Executive.

Responsibilities

Manage and optimize SEM campaigns, primarily on Google Ads, Meta Ads, and other search platforms.
Analyze campaign data and performance metrics to develop optimization strategies and action plans.
Communicate campaign performance, insights, and recommendations to clients.
Demonstrate how digital advertising and web analytics can help clients achieve their marketing objectives.
Execute and optimize digital campaigns across platforms including Google, Meta, LinkedIn, Yahoo, and programmatic DSP platforms.
Implement and monitor conversion tracking, web analytics, and performance reporting.
Collaborate with internal teams to ensure campaigns meet performance targets and KPIs.
Stay up-to-date with the latest developments in digital advertising platforms and industry trends.