Digital Marketing Manager, FI

Morgan Mckinley Limited; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Morgan McKinley Limited is seeking a seasoned Digital Marketing Manager to lead integrated plans for life insurance, general insurance, and personal lines in Hong Kong. You will translate business goals into digital programs, manage budgets, and collaborate with sales to deliver measurable growth.

Responsibilities include market research, lead generation, campaign execution across SEO, SEM, social media, email, and display; content and brand management; regulatory compliance with legal and

Qualifications

• Bachelor's degree holder.
• At least 8 years of relevant experience gained from large financial institutions.
• Good experience of B2C sector.
• Fluent Cantonese and English.

Responsibilities

• Develop and execute integrated digital marketing strategies and annual plans aligned with business and sales targets (e.g., life insurance, general insurance, or personal lines).
• Conduct market research, competitor analysis, and customer segmentation to identify online growth opportunities.
• Lead Generation & Campaign Execution: Manage performance marketing campaigns (SEO, SEM, Google Ads, social media, display advertising, and email marketing) to drive quote generation and customer acquisition.
• Design and optimize digital conversion funnels and e-sales/service journeys.
• Content & Brand Management: Translate complex insurance products, policy benefits, and seasonal enrollment periods into accessible, consumer-friendly digital content.
• Oversee corporate websites, mobile apps, and customer membership programs.
• Compliance & Stakeholder Coordination: Work closely with legal, compliance, and product teams to ensure all digital advertising and customer communications meet regulatory requirements.
• Collaborate with IT and CRM teams on digital transformation, platform integration, and user acceptance testing (UAT).
• Analytics & Budget Management: Track and analyze KPIs, conversion rates, and ROI using web analytics tools like Google Analytics; control and allocate the digital marketing budget across channels and report performance metrics to senior leadership.

Skills

Digital marketing

Lead generation

Content management

SEO/SEM

Analytics

Education

Bachelor's degree

Job description

• Develop and execute integrated digital marketing strategies and annual plans aligned with business and sales targets (e.g., life insurance, general insurance, or personal lines).
• Conduct market research, competitor analysis, and customer segmentation to identify online growth opportunities.
• Lead Generation & Campaign Execution:
• Manage performance marketing campaigns (SEO, SEM, Google Ads, social media, display advertising, and email marketing) to drive quote generation and customer acquisition.
• Design and optimize digital conversion funnels and e-sales/service journeys.
• Content & Brand Management:
• Translate complex insurance products, policy benefits, and seasonal enrollment periods into accessible, consumer-friendly digital content.
• Oversee corporate websites, mobile apps, and customer membership programs.
• Compliance & Stakeholder Coordination:
• Work closely with legal, compliance, and product teams to ensure all digital advertising and customer communications meet regulatory requirements.
• Collaborate with IT and CRM teams on digital transformation, platform integration, and user acceptance testing (UAT).
• Analytics & Budget Management:
• Track and analyze key performance indicators (KPIs, conversion rates, and ROI) using web analytics tools like Google Analytics.
• Control and allocate the digital marketing budget across channels and report performance metrics to senior leadership.

Job Requirements

• Bachelor's degree holder
• At least 8 years of relevant experience gained from large financial institutions
• Good experience of B2C sector
• Fluent Cantonese and English

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