Assistant Manager, Digital Marketing

China Life Insurance (Overseas) Company Limited; Hong Kong; On-site; HKD 420,000 - 640,000; Full time

Job summary

China Life Insurance (Overseas) Company Limited seeks a seasoned digital marketing professional to plan and execute end‑to‑end campaigns across GEO, SEM, social media, and display channels. You will manage corporate platforms, ensuring accurate content and a smooth UX while maintaining strict regulatory compliance.

Responsibilities include creating compelling content, tracking performance with Google Analytics, and optimizing spend via A/B testing and segmentation.

Qualifications

• Bachelor’s degree in Marketing, Digital Communications, Business Administration, or related discipline.

Responsibilities

• Plan and execute end‑to‑end digital marketing campaigns across GEO, SEM, social media and display advertising.
• Manage corporate digital platforms ensuring content accuracy and a seamless user experience (UX).
• Oversee content creation including copywriting, visuals, and multimedia assets aligning with corporate identity and compliance.
• Track, measure, and report campaign performance using analytics tools (e.g., Google Analytics).
• Optimize ad spend and acquisition funnels through A/B testing, audience segmentation, and ROI analysis.
• Collaborate with internal departments to ensure campaign alignment and regulatory compliance.

Skills

Digital marketing

Paid search

Paid social advertising

A/B testing

ROI analysis

Cross-border campaigns

Content strategy

Regulatory compliance

English & Chinese (Cantonese & Mandar)

Education

Bachelor’s degree in Marketing, Digital Communications, or related discipline

Tools

Google Analytics

CMS platforms

Google Ads

WeChat

Xiaohongshu

Job description

Plan and execute end-to-end digital marketing campaigns across GEO, SEM, social media and display advertising to drive brand visibility and lead generation.

Manage corporate digital platforms, ensuring content accuracy, seamless user experience (UX), and strict adherence to regulatory compliance.

Oversee content creation, including copywriting, visuals, and multimedia assets, ensuring all materials align with China Life (Overseas)'s corporate identity and compliance standards.

Data Analytics & Performance Optimization

Track, measure, and report on the performance of all digital marketing campaigns using analytics tools (e.g., Google Analytics).

Optimize ad spend and acquisition funnels through continuous A/B testing, audience segmentation, and ROI analysis.

Monitor market trends and conduct competitive benchmarking to identify new digital opportunities and tech innovations in the insurance and fintech space.

Brief and manage external digital agencies and media buyers to ensure high-quality deliverables are executed on time and within budget.

Collaborate closely with internal cross-functional departments (e.g., Legal & Compliance, IT, Product, and Business Channels) to ensure campaign alignment.

Requirements

Bachelor’s degree in Marketing, Digital Communications, Business Administration, or a related discipline.

Minimum of 4 to 5 years of solid experience in digital marketing, digital media planning, or growth marketing. Experience within the insurance, banking or financial services industry is highly preferred. Agency candidates with financial client portfolios are welcome.

Proven hands-on experience in managing paid search (Google Ads) and paid social advertising.

Proficiency in digital marketing tools such as Google Analytics and CMS platforms.

Familiarity with Mainland Chinese social media ecosystems (WeChat, Xiaohongshu) is a strong advantage for cross-border/GBA initiatives.

Strong project management skills, detail-oriented mindset, and the ability to work under tight deadlines.

Excellent command of written and spoken English and Chinese (both Cantonese and Mandarin).

Unlock job insights

China Life Insurance (Overseas) Company Limited (“China Life (Overseas)”) with presence in Hong Kong, Macau, Singapore and Indonesia is a wholly-owned subsidiary of China Life Insurance (Group) Company, China’s largest financial insurance corporation.

China Life Insurance (Overseas) Company Limited (“China Life (Overseas)”) with presence in Hong Kong, Macau, Singapore and Indonesia is a wholly-owned subsidiary of China Life Insurance (Group) Company, China’s largest financial insurance corporation.