Digital Growth Lead — Content, Campaigns & AI

Mdm Ling Bakery Pte Ltd; Hong Kong; On-site; HKD 180,000 - 360,000; Full time

Job summary

Mdm Ling Bakery Pte Ltd is seeking a Digital Marketing Executive to own content, campaigns and digital growth across its brands in Hong Kong. You will contribute to a flat, collaborative marketing team where ideas are valued and your work reaches thousands of customers daily.

You will produce engaging short-form videos, plan campaigns, optimize paid ads, and apply AI tools to accelerate copywriting and creative workflows.

Qualifications

• Minimum Polytechnic Diploma or Degree in Marketing, Communications, Mass Media, Business, or related field.
• Prior experience in content creation, social media management, or internship exposure in digital marketing is a plus.
• Hands-on experience shooting and editing mobile-first videos (TikTok, Reels, Shorts).
• Strong familiarity with tools like Canva, CapCut, Meta Ads Manager, Google Analytics, or similar platforms.
• Highly proactive, organized, and adaptable to learning new digital marketing tools and AI capabilities.
• Exceptional written and verbal communication skills.

Responsibilities

• Ideate, shoot, and produce engaging short-form video and visual content tailored for Instagram, TikTok, and Facebook.
• Plan and execute multi-brand marketing campaigns, seasonal promotions, and brand launches.
• Set up, monitor, and optimize paid social ads across Meta, TikTok, and Google Ads.
• Implement foundational SEO tactics to enhance website visibility and drive organic traffic on Google.
• Utilize modern AI tools to accelerate content ideation, copywriting, and creative workflows.
• Track KPIs, analyze social media metrics, and refine strategies based on data.
• Manage and grow the digital presence across three distinct bakery brands while keeping a pulse on the latest industry trends.

Skills

Content creation

Social media management

Video shooting

Video editing

Canva

CapCut

Meta Ads Manager

Google Analytics

AI tools

Copywriting

Data analysis

Brand management

Education

Polytechnic Diploma or Degree in Marketing, Communications, Mass Media, Business

Tools

Canva

CapCut

Meta Ads Manager

Google Analytics

Job description

Mdm Ling Bakery Pte Ltd is seeking a Digital Marketing Executive to own content, campaigns and digital growth across its brands in Hong Kong. You will contribute to a flat, collaborative marketing team where ideas are valued and your work reaches thousands of customers daily.

You will produce engaging short-form videos, plan campaigns, optimize paid ads, and apply AI tools to accelerate copywriting and creative workflows.