Digital Experience & CRM Innovation Lead

Leadingnation; Hong Kong; On-site; HKD 180,000 - 300,000; Full time

Job summary

Johnson & Johnson in Hong Kong is seeking a Senior Manager, Digital Experience, CRM & Innovation to lead the digital experience, CRM, and marketing operations. You will develop and execute digital lifecycle strategies to drive consumer acquisition, engagement, retention, and growth while ensuring governance across marketing processes.

The role requires a Bachelor’s degree in Marketing or related field and 8–10 years in digital marketing, CRM, or marketing technology, with strong leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Technology, or a related discipline.
• 8–10 years of experience in digital marketing, CRM, customer experience, or marketing technology.
• People management experience is preferred.

Responsibilities

• Lead digital experience strategy & execution across Hong Kong.
• Oversee CRM & customer lifecycle programs (acquisition, engagement, retention, advocacy).
• Drive MyACUVUE membership growth and customer lifetime value.
• Establish dashboards and KPI frameworks; generate ROI insights.
• Own the long-term digital tools roadmap and digital transformation projects.
• Manage budget tracking, contracts, and governance for marketing ops.

Skills

CRM

Customer Experience

Digital Marketing

Marketing Technology

Stakeholder Management

Leadership

Data Analytics

English & Chinese

Education

Bachelor's degree

Tools

CRM

Marketing Platforms

Job description

Johnson & Johnson in Hong Kong is seeking a Senior Manager, Digital Experience, CRM & Innovation to lead the digital experience, CRM, and marketing operations. You will develop and execute digital lifecycle strategies to drive consumer acquisition, engagement, retention, and growth while ensuring governance across marketing processes.

The role requires a Bachelor’s degree in Marketing or related field and 8–10 years in digital marketing, CRM, or marketing technology, with strong leadership.