Design & Content Strategist

Point Fit Technology Limited; Hong Kong; On-site; HKD 165,000 - 248,000; Part time

Job summary

Point Fit Technology Limited is seeking a part-time Design & Content Strategist to turn raw footage, product demos and R&D stories into engaging content for social media, our website, and campaigns. You will work with the marketing team to make health technology clear and human, planning and scripting content, and collaborating with R&D engineers when needed.

This role involves editing, motion graphics, captions, sound design, thumbnails, and platform-specific adaptation, with a focus on

Qualifications

• Portfolio or showreel demonstrating work.
• Proficiency in listed editing software.
• Knowledge of social media formats and short-form storytelling.
• Ability to work part-time and meet deadlines.

Responsibilities

• Edit videos for Instagram, TikTok, LinkedIn, YouTube, and website.
• Add motion graphics, captions, sound design, and simple animations.
• Plan and script video content and translate technical topics into visuals.
• Create thumbnails, social graphics, and short copy for posts.
• Adapt content to each platform's format, pacing, and audience.
• Maintain organized footage/library and ensure brand consistency.
• Occasionally assist with filming in lab/events/product shoots.
• Track basic content performance and suggest improvements.

Skills

Video editing

Content creation

Social media trends

Motion graphics

Scripting/planning

Time management

Color grading

Tools

Adobe Premiere Pro

Final Cut Pro

DaVinci Resolve

After Effects

CapCut

Job description

Role Overview
As our part-time Design & Content Strategist, you'll help our team to turn raw footage, product demos, and R&D stories into engaging content for social media, our website, and campaigns. You'll work closely with our marketing team, and occasionally with our R&D engineers, to make complex health technology feel clear, exciting, and human.

Key Responsibilities

• Edit short-form and long-form videos for Instagram, TikTok, LinkedIn, YouTube, and our website, including reels, product explainers, behind-the-scenes lab content, and event recaps.
• Add motion graphics, captions, sound design, and simple animations to bring content to life.
• Help plan and script video content, and turn technical concepts (like how sweat sensing works) into accessible, visual stories.
• Create supporting assets such as thumbnails, social graphics, and short copy for posts.
• Adapt content to each platform's format, pacing, and audience.
• Maintain an organized library of footage and brand assets, and keep content consistent with PointFit's brand guidelines.
• Occasionally assist with filming, whether in the lab, at events, or for product shoots.
• Track basic content performance and suggest improvements based on what resonates.

Requirements

• Prior experience in video editing and content creation, with a portfolio or showreel demonstrating your work.
• Proficiency in editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve, plus CapCut or similar tools for fast social edits.
• Working knowledge of After Effects or other motion graphics tools.
• Strong grasp of social media trends, short-form storytelling, and what makes content stop the scroll.
• A good eye for pacing, composition, color, and audio.
• Ability to manage your time independently and hit deadlines within a part‑time schedule.

Nice to Have

• Experience creating content for health, fitness, wellness, or tech brands.
• Basic design skills in Canva, Figma, Photoshop, or Illustrator.
• Filming and lighting experience, including shooting on smartphones or mirrorless cameras.
• Comfort explaining scientific or technical topics in a simple, engaging way.
• Copywriting skills for captions and short-form scripts.