Deputy General Manager - Hong Kong

OnTheList; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

OnTheList seeks a Deputy General Manager in Hong Kong to lead operations across showroom and online channels, reporting to the Managing Director, Hong Kong and Macau. Drive revenue growth, profitability, and operational excellence for the business.

Designed for an entrepreneurial generalist, this role requires strong commercial ownership, stakeholder management, and a passion for talent development in a fast-paced retail-tech environment.

Qualifications

• 10+ years of progressive business leadership with full P&L ownership.
• Experience leading both physical retail and digital/omnichannel growth.
• Bachelor’s degree in Business Admin/Marketing; MBA preferred.
• Fluent English; Cantonese language skills are preferred.
• Strong stakeholder management and entrepreneurial mindset.

Responsibilities

• Own market top-line revenue generation and bottom-line profitability across showroom and online.
• Build and deepen relationships with brand partners to structure win-win proposals.
• Oversee sales calendar planning to optimize product assortments and brand mix across channels.
• Leverage CRM techniques to keep invitations relevant and desirable.
• Plan and launch meaningful member acquisition campaigns while preserving brand voice.
• Develop Priority Membership into a loved product and expand its CRM perks.
• Daily End-to-End Operational Execution across showroom and e-commerce platforms, enforcing SLAs and KPIs.
• Online Growth: collaborate with MD and ecommerce team to enhance online strategy.
• Retail Excellence: maintain a strong presence on the retail floor and merchandising.
• Crisis management: act as calm, accountable leader in crises.

Skills

P&L ownership

Omnichannel leadership

Brand partnerships

Stakeholder management

Cross-cultural communication

Team-building

CRM optimization

Education

Bachelor’s degree in Business Administration or related field

MBA preferred

Tools

CRM

Job description

DeputyGeneralManager-HongKong

Fulltime, HongKong-based

WhatisOnTheList

Founded in Hong Kong in 2016 by the French couple Delphine Lefay and Diego Dultzin Lacoste, OnTheList is Asia and Middle East’s first members only flash sales concept. OnTheList works directly with retail brands and official distributors, turning old inventory into opportunity by providing a sustainable way for brands to sell past-season items that would have otherwise ended up in landfills, while providing the best deals and steep discounts to OnTheList members.

Since launching in Hong Kong in 2016, OnTheList has hosted over 6,000+ flash sales and has built a community of over 1.3 million members across all regions. We’ve since expanded to Singapore, Australia, Malaysia, Korea, Shanghai, Beijing, Thailand, Dubai and Saudi Arabia.

Sustainability is rooted in who we are and motivates us to continue our mission. To date, we have saved over 8.2 million items from ending up in landfills. Forming OnTheLove, our CSR initiative, has allowed us to deepen our commitment to minimizing our carbon footprint while working with local organizations and hosting regular charity sales.

At OnTheList, our values guide everything we do: Family Spirit is driven by humility, fostering genuine connections with our community. Panache reflects our passion for delivering exceptional experiences, while sustainability is rooted in our commitment to creating a positive impact on the world around us. Excellence is driven by the cooperation of our teams.

TheROLE

We are seeking a strategic, agile and commercially grounded Deputy General Manager to lead our operations across physical showroom and online channels in Hong Kong. Reporting directly to the Managing Director, Hong Kong and Macau, this executive holds accountability for driving revenue growth, bottom line profitability, and operational excellence across the organization.

Designed for an entrepreneurial generalist rather than a traditional functional specialist, this mandate requires strong commercial ownership, executive stakeholder management, and the capability to navigate a fast-paced retail-tech environment. We are seeking a leader who combines deep operational floor agility with a passion for talent enablement, continuous capability building, and sustainable market growth.

As a strategic thinker with strong commercial acumen and data-driven decision-making capabilities, you will drive customer engagement, optimize omnichannel performance, and elevate execution standards across our showroom and digital flash-sale platforms.

WHATWEWILLTRUSTYOUWITH...

CommercialLeadership&P&LManagement

• P&LandBusinessGrowth: Own market top-line revenue generation and bottom-line profitability, and elevate overall market performance.
• StrategicCommercialBrandPartnerships: Build and deepen relationships with brand partners, understanding their strategic needs to structure win-win commercial proposals that protect brand equity while maximizing flash-sale turnover.
• OmnichannelCalendarStrategy: Oversee sales calendar planning to optimize product assortments and brand mix across physical and digital channels to accelerate sustained omnichannel growth without brand cannibalization.
• Laser-FocusedInvitations:LeverageadvancedCRMtechniquestokeepourinvitationsrelevantanddesirable.
• DriveTrafficandNewMemberrecruitment: Plan and launch meaningful new member acquisition campaigns while staying true to our Brand Voice and Tone.
• FurtherPriorityMembershipdevelopment: develop Priority Membership into as a product our members love, and work with our Group CRM to expand its perks to make them even more relevant.

OperationalExcellence&CustomerEngagement

• DailyEnd-to-EndOperationalExecution: Ensure operational excellence across showroom and e-commerce platforms, enforcing SLAs, tracking operational KPIs, and driving high customer engagement across all member touchpoints.
• OnlineGrowth: Enhance our online strategy and operations by being involved and hands-on working with the Managing Director and the ecommerce team.
• RetailExcellence: Maintain an active, visible presence on the retail floor, often personally participating in pre-launch setups, layout optimizations, and visual merchandising execution ahead of major sale events.
• Resilient Problem-Solving and Crisis Management: Serve as the calm, accountable lead in crisis, exhibiting managerial courage and emotional composure.

TeamLeadership,ContinuousLearning

• People&LeadershipDevelopment: Demonstrate a strong passion for developing people, coaching teams, and supporting sustainable business growth.
• Learning&PerformanceCulture: Champion driving a culture of learning and continuous improvement, setting clear goals, conducting regular performance reviews, and encouraging team feedback loops.
• SuccessionPlanning&TalentGrowth: Conduct strategic talent reviews to identify talent, curate personalized development plans, and build robust succession pipelines for key roles.
• Inclusive&MatrixCollaboration: Inspire teams around a shared vision, leading within inclusivity and psychological safety while building strong cross-functional synergy.
• BrandAmbassadorship: Embody OnTheList values - Family Spirit, Panache, Excellence, and Sustainability - leading by example to ensure highest standards of brand partners stewardship and member experience.

WHATITTAKES...

• Minimum 10 years of progressive business leadership experience with full P&L ownership, ideally spanning flash sales, premium retail leadership, recognized retail platforms, luxury brand management, or outlet leasing.
• Experience leading both physical retail and digital or omnichannel growth, with a strong grasp of how physical stores and e-commerce platforms integrate to drive customer satisfaction.
• Familiar and fluent in both B2B and B2C.
• Strategic thinker with strong commercial acumen and data-driven decision-making capabilities, proven in driving revenue growth, profitability, and operational performance.
• Entrepreneurial mindset with hands-on execution capabilities, able to operate in a fast-paced environment while demonstrating exceptional stakeholder management, cross-cultural communication, and team-building skills.
• Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred.
• Full professional proficiency in English is required; Cantonese is preferred.