Data & Analytics Change Lead

DFI Retail Group; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

DFI Retail Group is seeking a Data & Analytics Change & Communication Lead to drive organizational transformation and accelerate adoption of analytics capabilities across DFI. This role will shape the narrative, elevate the visibility of the analytics function, and build a strong data-driven culture through strategic communication, stakeholder engagement, and capability building initiatives.

The incumbent will act as a change agent, storyteller, and strategic partner, translating complex

Qualifications

• 8+ years of experience in change management, communications, or analytics enablement.
• Proven track record in designing and executing communication and training strategies for data, analytics or technical initiatives.
• Strong expertise in change management frameworks (e.g. Prosci, ADKAR) with hands-on experience applying them in complex transformation.

Responsibilities

• Lead and execute enterprise-wide change management strategies to drive adoption of analytics solutions.
• Identify adoption barriers and implement targeted interventions (e.g. training, enablement, feedback loops).
• Track and report adoption metrics and value realization, refining strategies based on user engagement.

Skills

Change management

Communications

Analytics enablement

Stakeholder engagement

Storytelling

Executive communication

Influence senior leadership

Tools

BI platforms

Data visualization

SQL

Data modeling

Job description

We are seeking a Data & Analytics Change & Communication Lead to drive organizational transformation and accelerate the adoption of data & analytics capabilities across DFI.

This role will shape the narrative, elevate the visibility of the analytics function, and build a strong data-driven culture through strategic communication, stakeholder engagement, and capability building initiatives.

The incumbent will act as a change agent, storyteller, and strategic partner, translating complex analytics concepts into clear business value and ensuring alignment across stakeholders.

Key Responsibilities:

1. Change Management & Adoption

• Lead and execute enterprise-wide change management strategies to drive adoption of analytics solutions
• Identify adoption barriers and implement targeted interventions (e.g. training, enablement, feedback loops)
• Track and report adoption metrics and value realization, refining strategies based on user engagement

2. Analytics Branding & Strategic Communication

• Define and deliver a compelling analytics brand and value proposition
• Develop executive-ready narratives, success stories, and tailored messaging for diverse audiences, that’s consistent with the overall DFI strategy
• Manage and curate communication channels (e.g. newsletters, intranet, town halls) to showcase impact, roadmap, and wins

3. Employee Engagement & Data Literacy

• Design and implement data literacy programs across different user groups and proficiency levels
• Develop engaging learning materials (e.g. workshops, guides, videos) to enhance analytics adoption
• Build and sustain a network of analytics champions to drive engagement

4. Transformation & Ways of Working

• Standardize and optimize engagement models between analytics teams and business stakeholders
• Define and promote best practices for analytics intake, prioritization, and delivery
• Act as a bridge between business and technical teams, ensuring clarity on expectations and outcomes

5. Stakeholder Perception & Alignment

• Conduct stakeholder sentiment analysis to assess perception and identify improvement areas
• Partner with leadership to align analytics initiatives with business priorities and transformation agenda
• Advocate analytics value through executive briefings, case studies, and ROI reporting

Role Requirements

• 8+ years of experience in change management, communications, or analytics enablement
• Proven track record in designing and executing communication and training strategies for data, analytics or technical initiatives
• Strong expertise in change management frameworks (e.g. Prosci, ADKAR) with hands-on experience applying them in complex transformation
• Demonstrated success in designing and executing end-to-end communication, engagement, and training strategies for technical or analytics programs
• Exceptional storytelling, executive communication, and presentation skills, with the ability to influence senior stakeholders
• Proven ability to engage and influence senior leadership (C-suite / LT level) and drive alignment across functions
• Experience working in matrixed environments, influencing without authority across business and technical teams
• Strong understanding of data & analytics concepts and tools (e.g., BI platforms, data visualization, basic SQL and data modeling) to effectively partner with technical teams)