Crypto CRM & Lifecycle Growth Lead

Crypto; Hong Kong; On-site; HKD 600,000 - 950,000; Full time

Job summary

Crypto.com is seeking a CRM Manager to lead cross-channel lifecycle marketing across product verticals, driving retention, onboarding, and usage metrics via email, push, in-app and browser channels.

You will own the CRM stack, partner with Marketing, Product, Legal and MarTech to design compliant, data-driven campaigns; apply AI for personalization, optimize timing and content, and report on performance to improve engagement and ROI.

Qualifications

• Minimum 4-6 years in CRM, Lifecycle Marketing, Growth, or Retention roles.
• Hands-on experience with CRM and CDP platforms, especially Braze; building and QAing campaigns.
• Technical HTML/CSS for email and in-browser messages; responsive design.

Responsibilities

• Own lifecycle CRM strategy across product verticals to drive engagement, retention, onboarding and reactivation.
• Design end-to-end marketing automation from segmentation to delivery and measurement across email, push, in-app, and in-browser channels.
• Develop CRM stack ownership including segmentation logic, data flows, and automation architecture.
• Partner with MarTech to build API triggers, data integrations, and real-time event pipelines.
• Write and maintain HTML/CSS for emails and in-browser templates with brand consistency and cross-client rendering.
• Leverage customer data to craft personalized experiences, upsell, and expand usage across products.
• Apply CRM best practices in personalization, A/B testing, journey design, and attribution; scale operations with AI tools.
• Own campaign reporting and performance analysis; translate data into actionable insights to optimize messaging and channel mix.
• Collaborate cross-functionally with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies.
• Coordinate with regional legal to ensure CRM activities comply with local regulations.

Skills

CRM

Lifecycle Marketing

Growth

Retention Marketing

Braze

HTML/CSS

REST APIs

SQL

AI in CRM

A/B testing

Campaign Analytics

Cross-functional Collaboration

Tools

Braze

REST APIs

Job description

Crypto.com is seeking a CRM Manager to lead cross-channel lifecycle marketing across product verticals, driving retention, onboarding, and usage metrics via email, push, in-app and browser channels.

You will own the CRM stack, partner with Marketing, Product, Legal and MarTech to design compliant, data-driven campaigns; apply AI for personalization, optimize timing and content, and report on performance to improve engagement and ROI.