Creative Strategist

Amoreo Europe SL; Hong Kong Island; On-site; HKD 781,000 - 1,004,000; Full time

Benefits offered by this job

13th month

Quarterly bonuses

Annual leave

Public holidays

Job summary

Amoreo Europe SL in Causeway Bay, Hong Kong, is seeking a Senior Creative Strategist for Paid Social. You own ad accounts, choose angles, brief creators and agencies, read data, and scale winning ads weekly in a fast-paced, adult-category environment.

You will craft creative strategy for Meta and TikTok, write briefs, and coordinate with UGC agencies. Expect hands-on data pull from Ads Manager, design tests, and weekly performance reviews. This is an in-office role with top-market pay.

Qualifications

• 3+ years as a creative strategist or performance creative lead at brands or agencies spending US$500k+ a month on Meta.
• Hands-on work on at least one brand doing US$100M+ a year.
• A portfolio of ads you strategised that scaled, with spend and results for each.
• Writing skill: hooks, scripts and briefs are your core tools.
• You pull the data from Ads Manager, Motion or similar yourself and make the call.

Responsibilities

• Creative strategy across Meta, and TikTok as it launches: personas, angles, concepts, hooks and formats.
• Weekly briefs to our creators, UGC agencies and editors, written so they can shoot without a call.
• Testing inside scaling: test structure, read-outs, and kill or scale calls made with the media buyers.
• Creative analytics: hook rate, hold rate, CTR, CPA and ROAS by concept, in a weekly creative report.
• Research: Meta Ad Library, competitors, reviews and customer interviews.
• Matching ads to landing pages, with the site team.
• Creative diversity: new personas and new angles, not more versions of the same ad.

Skills

Creative strategy

Performance creative

Meta advertising

UGC coordination

Copywriting

Tools

Ads Manager

Motion

Job description

Senior Creative Strategist, Paid Social Causeway Bay, Hong Kong · Full time, in office 6 days a week · HK$70,000–90,000 a month, plus a 13th month and quarterly bonuses

About us We're a sexual wellness company, and our brand is scaling very fast. The team is small, international and intense. Everything here is measured, and the people who perform grow fastest: more budget, more scope and more pay, whatever their title or tenure. We'll tell you who we are and share the numbers at the first interview.

The role You own what goes into our ad accounts. You choose the angles, write the briefs, direct creators and agencies, read the data, and turn winners into more winners. Your job is to keep finding new winning ads at that spend, every week.

What you'll own

Creative strategy across Meta, and TikTok as it launches: personas, angles, concepts, hooks and formats.

Weekly briefs to our creators, UGC agencies and editors, written so they can shoot without a call.

Testing inside scaling: test structure, read-outs, and kill or scale calls made with the media buyers.

Creative analytics: hook rate, hold rate, CTR, CPA and ROAS by concept, in a weekly creative report.

Research: Meta Ad Library, competitors, reviews and customer interviews.

Matching ads to landing pages, with the site team.

Creative diversity: new personas and new angles, not more versions of the same ad.

What you bring

3+ years as a creative strategist or performance creative lead at brands or agencies spending US$500k+ a month on Meta.

Hands-on work on at least one brand doing US$100M+ a year. Wellness, beauty, supplements or personal care is preferred.

A portfolio of ads you strategised that scaled, with spend and results for each.

Writing skill: hooks, scripts and briefs are your core tools.

You pull the data from Ads Manager, Motion or similar yourself and make the call.

Comfort with an adult category and the ad-policy limits that come with it.

The right to work in Hong Kong.

How we work in our Causeway Bay office. Feedback is direct, decisions are quick, and we hold our creative to the standard of 9-figure brands. Peak season (November to December) means long weeks. We pay at the top of the market because we expect top-of-market output.

What we offer

Base pay of HK$70,000–90,000 a month, plus a guaranteed 13th month.

Quarterly bonuses paid on new ads that scale, worth up to 4 months' base a year.

10 days' annual leave plus Hong Kong public holidays.