Creative Lead — Brand Vision & Campaign Architect

Token2049; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Token2049 is seeking a Creative Lead to steer brand storytelling, visual identity, and creative direction across digital, video, print, and experiential channels. You will guide a multidisciplinary team of designers, writers, and content creators to deliver iconic campaigns that resonate with audiences.

You will lead the creative process from concept to execution, collaborating with Marketing, Product, and Strategy to align outputs with business goals and KPIs while maintaining top-tier quality

Qualifications

• 5+ years of creative agency or brand experience, with leadership exposure.
• Strong multi-channel campaign experience demonstrating design fundamentals and storytelling.
• Expertise with Creative Cloud applications and modern design tools.
• Ability to translate business goals into compelling creative concepts.
• Excellent verbal and written communication for executive stakeholders.

Responsibilities

• Set the Creative Vision across brand channels and touchpoints.
• Lead, pitch, and oversee high-impact campaigns from brief to execution.
• Mentor copywriters, designers, and multimedia producers for quality output.
• Collaborate with Marketing, Product, and Strategy to align with KPIs.
• Contribute hands-on during key campaigns and shoots as needed.
• Maintain high-quality standards and stay ahead of design trends.

Skills

Proven Track Record

Dynamic Portfolio

Mastery of Tools

Strategic Storytelling

Exceptional Communication

Tools

Photoshop

Illustrator

InDesign

Premiere/After Effects

Figma

Job description

Token2049 is seeking a Creative Lead to steer brand storytelling, visual identity, and creative direction across digital, video, print, and experiential channels. You will guide a multidisciplinary team of designers, writers, and content creators to deliver iconic campaigns that resonate with audiences.

You will lead the creative process from concept to execution, collaborating with Marketing, Product, and Strategy to align outputs with business goals and KPIs while maintaining top-tier quality