Corporate Marketing Lead

Charlotte Frank; Hong Kong; On-site; HKD 1,200,000 - 2,100,000; Full time

Job summary

Charlotte Frank Recruitment Ltd. in Hong Kong is seeking a Corporate Marketing Lead to shape the brand's long-term direction, drive growth, and align marketing with business objectives.

You will own marketing planning, lead budgeting, and coordinate across channels and markets to deliver measurable ROI. You will manage a high-performing team, drive GTM strategies for new offerings, and collaborate with sales, product, and regional teams to ensure initiatives meet business goals and privacy

Qualifications

• 8–12 years of experience in marketing strategy or brand management.
• Proven track record of regional/global marketing initiatives.
• Strong analytical skills with data-driven performance measurement.
• Deep understanding of digital, social media, and emerging channels.
• Experience managing budgets, teams, and cross-functional projects.
• Excellent communication and stakeholder management; fluent in English and Chinese.

Responsibilities

• Develop and own the overall marketing strategy and annual planning.
• Lead brand positioning and messaging across markets and channels.
• Drive GTM strategies for new products and services.
• Oversee integrated campaigns across digital, traditional, and emerging channels.
• Ensure campaigns are data-driven and ROI-focused.
• Mentor and develop the marketing strategy team.
• Collaborate with sales, product, and regional marketing teams.
• Influence senior stakeholders and manage agency/vendor relationships.

Skills

Marketing strategy

Brand management

Digital marketing

Data analysis

Stakeholder management

Budget management

Team leadership

Multi-channel campaigns

Market research

Education

Bachelor's degree in Marketing/Business

Job description

We are seeking a Corporate Marketing Lead to lead the development and execution of our marketing planning and strategy across all channels and markets. This role is responsible for shaping the brand's long-term direction, driving growth, and ensuring marketing efforts are aligned with business objectives. The ideal candidate is a big-picture thinker with a proven ability to translate business goals into actionable marketing plans that deliver measurable results.

Key Responsibilities

Marketing Planning

• Develop and own the overall marketing strategy, ensuring alignment with the company's vision and business goals.
• Lead the annual marketing planning process, including budgeting, resource allocation, and performance targets.
• Conduct market research, competitor analysis, and consumer insights to inform strategic decisions.
• Identify new market opportunities, customer segments, and growth channels.
• Define and track key marketing KPIs, providing regular reporting to the executive team.

Brand & Positioning

• Own the brand positioning, architecture, and messaging framework.
• Ensure brand consistency across all markets, channels, and touchpoints.
• Lead brand equity measurement and tracking, using insights to refine strategy.
• Champion the brand's purpose, values, and story both internally and externally.
• Oversee the development of go-to-market strategies for new products, services, and markets.
• Guide the creation of integrated marketing campaigns across digital, traditional, and emerging channels.
• Ensure campaigns are data-driven, audience-led, and optimized for ROI.
• Collaborate with creative, digital, and product teams to bring strategies to life.
• Drive digital transformation within the marketing function.
• Leverage data, analytics, and marketing technology to improve targeting, personalization, and performance.
• Stay ahead of emerging trends in social media, AI, and consumer behavior.
• Champion innovation in marketing approaches and channels.
• Lead, mentor, and develop a high-performing marketing strategy team.
• Partner closely with sales, product, communications, and regional marketing teams.
• Influence senior stakeholders and act as a trusted advisor to the executive team.
• Manage agency and vendor relationships to ensure quality and value.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 8-12 years of experience in marketing strategy, brand management, or a related role.
• Proven track record of developing and executing successful marketing strategies at a regional or global level.
• Strong analytical skills with experience in market research, data analysis, and performance measurement.
• Deep understanding of digital marketing, social media, and emerging channels.
• Experience managing budgets, teams, and cross-functional projects.
• Excellent communication, presentation, and stakeholder management skills.
• Fluent written and spoken English and Chinese

Personal data collected will be used for recruitment purposes only

By applying for this position, you consent to the collection, use and disclosure of your personal data to Charlotte Frank Recruitment Ltd. and all relevant third parties for the purpose of processing your application for this job position. You understand and acknowledge that your personal data will be processed in accordance with our Privacy Policy https://www.charlottefrank.com/privacy-policy