CFD FX Campaign Manager | Fintech

JF Talent Consulting Group (Global); Hong Kong; On-site; Full time

Job summary

A fast-growing CFD brokerage in Hong Kong is looking for a CFD FX Campaign Manager. This role requires implementing marketing strategies to boost sales and brand awareness. Responsibilities include coordinating promotional activities, analyzing market trends, and executing online marketing campaigns. Ideal candidates will have over 5 years of marketing experience, a bachelor's degree, and proficiency in marketing tools. Strong communication and project management skills are essential. This role offers a chance to work in a dynamic environment and collaborate with international teams.

Qualifications

• Minimum 5 years of marketing or promotions experience, focusing on operations management.
• Proficient in managing multiple projects and meeting deadlines.
• Demonstrated experience in data translation for actionable insights.

Responsibilities

• Create and implement promotional strategies to meet sales goals.
• Coordinate promotional activities with marketing, sales, and product teams.
• Oversee execution of marketing campaigns and analyze performance.

Skills

Project management

Marketing strategy

Data analysis

Cross-team collaboration

Creative thinking

Problem solving

Education

Bachelor's degree in marketing or related field

Tools

CRM software

Marketing analytics platforms

Job description

About the job CFD FX Campaign Manager | Fintech

About Our Client

One of the fastest-growing CFD brokers, with growth to nearly 250 employees since 2022. Holding licenses of CYSEC (Cyprus Securities and Exchange Commission), FSCA (Financial Sector Conduct Authority), and ASIC (Wholesale). With international offices in Hong Kong, Taiwan, Malaysia, Thailand, Indonesia, India, and Cyprus.

About The Role:

• Create and implement thorough promotional strategies to achieve sales goals and increase brand awareness.
• Collaborate closely with marketing, sales, and product development teams to coordinate promotional activities with overall business strategies.
• Manage all of promotion execution, including planning, budgeting, implementation, and performance analysis.
• Oversee the creation of promotional assets to ensure alignment with brand standards and marketing objectives.
• Analyze market trends and competitor strategies to identify opportunities for innovative promotional activities.
• Collaborate with our agency and vendors to support promotional activities.
• Evaluate the effectiveness of promotional activities, providing insights and improvement strategies.
• Execute strategic online marketing campaigns to promote company products and achieve marketing objectives, encompassing campaign strategizing and the creation of bilingual content in Chinese and English.
• Effectively communicate and collaborate with teams based overseas.
• Monitor campaign data, analyze results, and adjust strategies to meet predetermined goals.
• Develop targeted activities based on user behavior and scenarios to increase user engagement and conversion.
• Design and manage campaign landing pages, including creating and editing content, to execute campaign concepts and impact.
• Establish and improve campaign processes and systems to increase performance and results.

Requirements:

• A bachelor's degree in marketing, business administration, or a related field is required.
• Demonstrated experience of at least 5 years in marketing or promotions, explicitly focusing on operations management.
• Proficiency in managing multiple projects, meeting deadlines, and translating data into actionable insights is essential.
• Demonstrated skills in using marketing software and tools, including CRM and analytics platforms.
• Exemplary communication, leadership, and cross-team collaboration skills are required.
• Demonstrated ability to think creatively and analytically with a problem-solving approach.
• Candidates with financial promotion experience and an understanding of multinational consumer needs are preferred.