Content & Storytelling Lead, Creative Hub

Hong Kong Baptist University

Hong Kong

On-site

HKD 420,000 - 660,000

Full time

14 days+

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Job summary

Hong Kong Baptist University’s School of Creative Arts invites a Communications Manager to lead content marketing and brand storytelling for the Creative Hub and related education projects. You will drive multi-channel content and ensure consistent messaging across platforms.

We seek a strategic communicator with at least seven years in communications or public relations, skilled in digital marketing, analytics, and stakeholder management; fluency in English and Chinese preferred.

Qualifications

Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Digital Media, English, or related discipline.
Minimum 7 years of relevant experience in communications, content marketing, digital media, public relations, corporate communications, or related field.

Responsibilities

Lead content creation across multiple channels, including websites, social media platforms, publications, videos, and promotional materials, ensuring consistency in messaging and brand identity.
Identify and develop storytelling opportunities, working with faculty, students, alumni, artists, researchers, donors, and partners to highlight achievements and stories.
Monitor media trends, audience insights, and digital analytics, preparing regular performance reports and recommendations to strengthen content effectiveness and engagement outcomes.
Collaborate with internal departments and external agencies, including designers, photographers, videographers, and service providers, to deliver high-quality communication materials.
Undertake other communications and marketing duties as assigned.