Content Designer ( JIRA, Figma)

PERSOL; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

PERSOL is seeking a senior Content Designer in Hong Kong to craft engaging digital content across languages, aligning with brand values and improving user journeys. You will work with UX teams to integrate content into interfaces, leveraging AI to drive innovation and efficiency.

The role requires a strong portfolio, 5+ years in content design, and the ability to translate business needs into clear content strategies. A dynamic, customer-focused approach is essential.

Qualifications

• Minimum 5 years of content design experience for digital platforms.
• Strong portfolio demonstrating strategic content curation.
• Proven ability to integrate content with UX across interfaces.
• Enthusiasm for using AI to innovate content strategies.

Responsibilities

• Design and curate engaging content experiences for digital platforms.
• Collaborate with UX teams to shape content interaction across interfaces.
• Drive creativity and strategic storytelling to resonate with diverse audiences.
• Innovate content strategies using AI tools and data insights.
• Translate business needs into clear content outlines and strategy.
• Present content ideas to stakeholders and show impact on UX.
• Develop Content Gen AI models and governance into production.
• Create scalable content frameworks for all digital channels.
• Iterate content based on testing and analytics for clarity and conversion.
• Foster user-centric content creation enabling banking tasks.

Skills

Content design

UX principles

Project management

AI content strategy

Communication

AI governance

Data-driven content

Education

Bachelor's degree in Communications, Design, Journalism, Language or related disciplines

Tools

Confluence

JIRA

Figma

Job description

Our client, offers comprehensive and diversified banking services, including online banking, savings, investments, credit cards, loans, mortgages, insurance, and MPF.

Responsibilities

• Design and curate engaging content experiences for digital platforms, ensuring it aligns with brand values and enhances user engagement in English, Traditional Chinese, and Simplified Chinese
• Collaborate with UX teams to define how content interacts with design, influencing the structure and flow of information across interfaces
• Drive the creation and refinement of content with an emphasis on creativity and strategic storytelling that resonates with diverse audiences
• Innovate content strategies using AI tools and data insights to create dynamic content solutions that enhance user journeys and interactions
• Translate business needs and user insights into a clear content outline and strategy, ensuring content effectively addresses user concerns and objectives
• Present content strategy and design ideas to stakeholders, articulating the impact of content decisions on overall user experience
• Develop Content Gen AI model and use case and incorporate AI technology & governance into content creation process to drive efficiency and innovation
• Develop content frameworks and templates that support scalable, consistent, and high-quality content production across all digital channels
• Iterate content based on feedback from user testing and analytics, optimising for clarity, engagement, and conversion
• Foster a user-centric approach to content creation, ensuring that content empowers users to perform banking tasks independently and confidently

Requirements

• University Graduate in Communications, Design, Journalism, Language, Digital or related disciplines
• At least 5 years of experience in content design, with a strong portfolio showcasing strategic content curation across digital platforms
• Strong understanding of UX design principles and experience in weaving content naturally into digital interfaces
• Proven project management capabilities with the skill to manage multiple projects effectivelyEnthusiastic about integrating AI technology into content strategies to enhance innovation and efficiency
• Keen eye for detail, ensuring high-quality content that aligns with strategic goals
• Excellent communication skills with the ability to present ideas confidently to stakeholders and collaborate within cross-functional teams
• Experience with content management tools and platforms such as Confluence, JIRA, and Figma
• Ability to use user data and feedback to iterate and refine content continuously
• Receptive to constructive feedback, consistently striving for improvement and excellence