Communications Manager

The Hong Kong Council of Social Service (HKCSS); Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Oxfam Hong Kong is seeking a Communications Manager (2-year contract, renewable) to lead branding, messaging, marketing and digital initiatives. You will shape strategic narratives and elevate the organisation’s brand presence, reporting to the Director of Fundraising and Communications.

The role demands 15+ years in communications with a track record in strategy, crisis comms and editorial planning. A strong command of English and Chinese is essential, with a focus on leadership and

Qualifications

• Degree in Communications, Journalism, Public Relations, Marketing, Digital Media or related disciplines.
• 15+ years’ relevant work experience, of which 8+ years in a managerial role.
• Experience in communications strategy, brand management, digital/social media and crisis communications.
• Excellent writing, editing and storytelling in English and Chinese.
• Strong media relations, social media analytics and audience engagement.
• Leadership, stakeholder management and cross‑functional collaboration.
• NGO/public bodies advocacy or mission-driven work is an advantage.
• Knowledge of applying AI tools in communications is preferred.
• Proficiency in English & Chinese (Putonghua).
• Proficient in MS Office and Chinese word processing.
• Identification with Oxfam’s mission and values.

Responsibilities

• Lead and manage the communications team and plans to support Oxfam Hong Kong’s goals.
• Develop and implement strategies to raise awareness and public support.
• Oversee brand management and tone across channels.
• Manage content across media, digital platforms, publications and videos.
• Drive digital and social media strategies and campaign performance.
• Build media relations and external partnerships with influencers.
• Plan events, press conferences and promotional activities.
• Manage crisis communications and reputational risks.
• Oversee editorial calendars, tone of voice and quality control.
• Monitor campaigns with analytics and audience feedback.
• Collaborate with internal teams to ensure integrated comms.
• Manage external vendors and production partners.
• Coach team members to strengthen capabilities.

Skills

Communications Strategy

Brand Management

Digital & Social Media

Editorial Planning

Media Relations

Team Leadership

Education

Degree in Communications/PR/Marketing

Tools

MS Office

Chinese Word Processing

Analytics Tools

Job description

樂施會

地址： 香港北角馬寶道28號華匯中心17樓

電話： 2520 2525

傳真： 2375 2433

電郵： [e-mail]

網址： http://www.oxfam.org.hk

(抱歉, 只提供英文版本)

Looking for a meaningful career that allows you to make a difference in the world?

Join Oxfam Hong Kong, a member of the Oxfam confederation, in creating a world free of poverty. As an independent development and relief agency, we work with people living in poverty and partner organisations to implement effective development, humanitarian, policy advocacy, and public education programmes.

We are seeking passionate individuals to join our team and contribute to our poverty alleviation work. Join us and be part of the solution to end poverty and create a better world for all.

Communications Manager (2-year Contract, renewable)

[Ref.: OHK/CM/26/02]

The Communications Manager reports to the Director of Fundraising and Communications and supports in leading the organisation’s branding, corporate messaging, marketing and digital initiatives, as well as event-related communication activities. The role plays a key part in shaping strategic narratives and strengthening the organisation’s overall brand presence. Below are his/her key responsibilities:

Key Responsibilities:

• Lead the Communications Team and manage communications plans and budgets to support Oxfam Hong Kong’s goals.
• Develop and implement communications strategies to raise awareness, engagement and public support.
• Oversee brand management to ensure consistent messaging, tone of voice, visual identity and adherence to brand guidelines.
• Manage content development across media, digital, social media, publications, videos and other communication channels.
• Lead digital and social media strategies, including channel management, online engagement, community interaction and campaign performance tracking.
• Build and maintain media relations, influencer/KOL networks, celebrity contacts and other key external relationships.
• Plan and execute marketing communications initiatives, including events, press conferences, campaigns and promotional activities.
• Manage crisis communications, reputational risks, sensitive issues, emergency responses and public statements.
• Oversee editorial planning and content governance, including editorial calendars, approval workflows, tone of voice and quality control.
• Monitor and evaluate communication campaigns using analytics, media monitoring, social media insights and audience feedback.
• Work closely with internal teams, including Directorate, Fundraising Teams and Programme Units to develop integrated communications and ensure quality.
• Manage external vendors, agencies and production partners to ensure timely and high-quality delivery.
• Coach and develop team members to strengthen communications capability and performance.

Requirements:

• Degree in Communications, Journalism, Public Relations, Marketing, Digital Media or related disciplines.
• Minimum 15 years’ relevant working experience, of which 8 years on managerial grade.
• Proven experience in communications strategy, brand management, digital/social media strategy, crisis communications and editorial planning.
• Excellent writing, editing and storytelling skills in English and Chinese.
• Strong understanding of media relations, social media platforms, digital campaigns, audience engagement and performance analytics.
• Sound judgement and experience in handling sensitive issues, reputational risks, media enquiries and public statements.
• Strong leadership, stakeholder management, project management and cross-functional collaboration skills.
• Experience in NGOs, public bodies, advocacy, fundraising or mission-driven organisations would be an advantage.
• Practical knowledge of applying AI tools in communications work is preferred.
• Excellent command in spoken and written English & Chinese (including Putonghua).
• Proficient in computer applications including MS Office and Chinese word processing.
• Good understanding of Oxfam’s beliefs and values on poverty alleviation, sustainable development and humanitarian belief. Identification with Oxfam’s mission and vision is a must.

Why Join Us

At Oxfam Hong Kong, our culture is shaped by our values, which reinforce what we care about and how we do things. Our five core values are: Justice, Empowerment, Inclusiveness, Accountability and Innovation. Learn more about Oxfam Hong Kong here: https://www.oxfam.org.hk.

Oxfam is committed to preventing any type of unwanted behavior at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and promoting the welfare of children, young people and adults. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us. Note: All offers of employment will be subject to satisfactory references and may be subject to appropriate screening checks, which can include criminal records and terrorism finance checks.

Oxfam Hong Kong is an equal opportunities employer.

註：除香港社會服務聯會之空缺外、本會將不會負責處理以上任何空缺之申請。如有意申請以上職位空缺，請直接向相關機構遞交申請。多謝合作。