Communications Manager (2-year Contract, renewable)

Oxfam Hong Kong; Hong Kong; On-site; HKD 900,000 - 1,100,000; Full time

Job summary

Oxfam Hong Kong is seeking a Communications Manager (2-year Contract, renewable) to lead branding, corporate messaging and digital initiatives, shaping strategic narratives and strengthening the organisation’s presence. You will oversee content across media, digital channels, events and campaigns, while managing a team and external partners.

The role requires a degree in communications and 15+ years of experience, with at least 8 years in management, and fluency in English and Chinese, including

Qualifications

• 15 years+ relevant experience, 8+ years in a managerial role
• Experience in communications strategy, brand management, digital media, crisis comms
• Excellent writing and storytelling in English and Chinese
• Strong media relations, analytics and stakeholder management
• NGO/public sector or mission-driven org experience an advantage
• Knowledge of AI tools in communications preferred

Responsibilities

• Lead Communications Team and manage plans and budgets
• Develop and implement communications strategies to raise awareness and engagement
• Oversee brand management and consistency of tone, visuals and guidelines
• Manage content across media, digital, publications, videos and comms channels
• Lead digital and social media strategies and campaign performance tracking
• Build media relations, influencer networks and external partnerships
• Plan and execute marketing comms, events and campaigns
• Manage crisis communications and reputational risks
• Oversee editorial planning and quality control
• Collaborate with internal teams to develop integrated comms

Skills

Writing skills

Editing skills

Storytelling

Bilingual English/Chinese

Education

Degree in Communications/related

Job description

Communications Manager (2-year Contract, renewable)

The Communications Manager reports to the Director of Fundraising and Communications and supports in leading the organisation’s branding, corporate messaging, marketing and digital initiatives, as well as event-related communication activities. The role plays a key part in shaping strategic narratives and strengthening the organisation’s overall brand presence. Below are his/her key responsibilities:

Key Responsibilities:

Lead the Communications Team and manage communications plans and budgets to support Oxfam Hong Kong’s goals.

Develop and implement communications strategies to raise awareness, engagement and public support.

Oversee brand management to ensure consistent messaging, tone of voice, visual identity and adherence to brand guidelines.

Manage content development across media, digital, social media, publications, videos and other communication channels.

Lead digital and social media strategies, including channel management, online engagement, community interaction and campaign performance tracking.

Build and maintain media relations, influencer/KOL networks, celebrity contacts and other key external relationships.

Plan and execute marketing communications initiatives, including events, press conferences, campaigns and promotional activities.

Manage crisis communications, reputational risks, sensitive issues, emergency responses and public statements.

Oversee editorial planning and content governance, including editorial calendars, approval workflows, tone of voice and quality control.

Monitor and evaluate communication campaigns using analytics, media monitoring, social media insights and audience feedback.

Work closely with internal teams, including Directorate, Fundraising Teams and Programme Units to develop integrated communications and ensure quality.

Manage external vendors, agencies and production partners to ensure timely and high-quality delivery.

Coach and develop team members to strengthen communications capability and performance.

Requirements:

Degree in Communications, Journalism, Public Relations, Marketing, Digital Media or related disciplines.

Minimum 15 years’ relevant working experience, of which 8 years on managerial grade.

Proven experience in communications strategy, brand management, digital/social media strategy, crisis communications and editorial planning.

Excellent writing, editing and storytelling skills in English and Chinese.

Strong understanding of media relations, social media platforms, digital campaigns, audience engagement and performance analytics.

Sound judgement and experience in handling sensitive issues, reputational risks, media enquiries and public statements.

Strong leadership, stakeholder management, project management and cross-functional collaboration skills.

Experience in NGOs, public bodies, advocacy, fundraising or mission-driven organisations would be an advantage.

Practical knowledge of applying AI tools in communications work is preferred.

Excellent command in spoken and written English & Chinese (including Putonghua).

Proficient in computer applications including MS Office and Chinese word processing.

Good understanding of Oxfam’s beliefs and values on poverty alleviation, sustainable development and humanitarian belief. Identification with Oxfam’s mission and vision is a must.

Why Join Us

At Oxfam Hong Kong, our culture is shaped by our values, which reinforce what we care about and how we do things. Our five core values are: Justice, Empowerment, Inclusiveness, Accountability and Innovation. Learn more about Oxfam Hong Kong here: https://www.oxfam.org.hk.

(Data collected will only be used to process job applications. Applicants who are not invited for an interview within six weeks from the closing date can assume that their application was unsuccessful. All related information will be kept up to 12 months, and all personal data will be destroyed afterwards.)

Oxfam Hong Kong is an equal opportunities employer.

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• Which of the following statements best describes your right to work in Hong Kong?

Non-Profit Organisations 51-100 employees

Looking for a meaningful career that allows you to make a difference in the world?

Join Oxfam Hong Kong, a member of the Oxfam confederation, in creating a world free of poverty. As an independent development and relief agency, we work with people living in poverty and partner organisations to implement effective development, humanitarian, policy advocacy, and public education programmes.

We are seeking passionate individuals to join our team and contribute to our poverty alleviation work. Join us and be part of the solution to end poverty and create a better world for all.

Looking for a meaningful career that allows you to make a difference in the world?

Join Oxfam Hong Kong, a member of the Oxfam confederation, in creating a world free of poverty. As an independent development and relief agency, we work with people living in poverty and partner organisations to implement effective development, humanitarian, policy advocacy, and public education programmes.

We are seeking passionate individuals to join our team and contribute to our poverty alleviation work. Join us and be part of the solution to end poverty and create a better world for all.

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What can I earn as a Communications Manager