Commercial Development Director

Swire Coca-Cola; Hong Kong; On-site; HKD 1,000,000 - 2,000,000; Full time

Benefits offered by this job

Medical insurance

Permanent, full-time employment

Open, collaborative environment

Job summary

Swire Coca-Cola in Quarry Bay, Hong Kong, seeks a Commercial Development Director to accelerate regional growth and shape strategic partnerships with KO and MEC. You will lead portfolio development and deploy the Integrated Business Planning framework across markets, aligning with global planning and market teams.

You will spearhead growth initiatives including mergers, acquisitions, and joint ventures with non-competing partners, while driving governance, performance measures, and faster, more

Qualifications

• 15+ years in FMCG commercial strategy/planning.
• Leadership roles in strategic planning and commercial teams.
• Experience in channel and execution roles preferred.

Responsibilities

• Lead strategic development and market execution across regions.
• Design and deploy IBP framework with global and market teams.
• Identify growth platforms including M&A and joint ventures.
• Drive value realization and scalable commercial frameworks.
• Manage relationships with external principals like KO and MEC.
• Ensure alignment with group-wide governance and long-term plans.

Skills

Leadership

Strategic planning

Stakeholder management

Commercial strategy

Education

Bachelor's/Master's in business

Job description

Swire Coca-Cola is seeking an accomplished Commercial Development Director to accelerate commercial growth across Asia. This influential role will shape strategic partnerships and portfolio development with key principals, including The Coca-Cola Company ("KO") and Monster Energy Corp ("MEC"), align long-term ambitions and mobilise the resources and initiatives needed to scale winning commercial practices across markets.

This role will also design and lead the deployment of the Integrated Business Planning ("IBP") framework, translating group commercial strategy into practical, market-ready plans. Working closely with global functions, Strategic Planning and market teams, the role will embed a consistent planning approach across Swire Coca-Cola’s commercial, operational and digital ecosystem.

In addition, she / he will identify and develop new growth platforms across the FMCG sector—including mergers, acquisitions and joint ventures with non-competing partners—to broaden Swire Coca-Cola’s portfolio and create sustainable value beyond its core partnerships.

As Swire Coca-Cola’s commercial planning and acceleration expert, the Commercial Development Director will influence senior stakeholders, establish scalable frameworks and performance measures, and enable teams to make faster, better and more profitable decisions.

This role reports to General Manager, Commercial Planning.

Key Responsibilities:

• Strategy and Evaluation: Lead the strategic development, account management, and market execution of the core portfolio with strategic partners (including The Coca-Cola Company and Monster Energy Corp) across SCC regions. Partner with internal stakeholders and external principal teams to evaluate growth opportunities, define long term ambition plans & strategic priorities, and drive commercial performance across core portfolio.
• Value Delivery: Deliver and ensure category solutions, commercial frameworks, and synergizing growth initiatives are scalable, robust, and aligned with SCC’s global commercial objectives and long-term growth agenda.
• Adaptation: Tailor global commercial strategies, portfolio priorities, and principal-led initiatives for SCC markets where appropriate, ensuring relevance to local consumer, customer, and route-to-market dynamics while maximizing portfolio performance.
• Process Design: Coordinate and collaborate with the global functional teams, the Strategic Planning department, and market teams to ensure IBP deployment is planned, sequenced, governed, and aligned with market readiness, organizational priorities, and business planning cycles.
• Local Alignment: Working with market commercial teams, adapt IBP deployment to local commercial realities and operating environments while maintaining group-wide consistency, governance standards, and strategic alignment.
• Liaison: Act as the primary commercial liaison with markets and the Strategic Planning department for IBP process, capability development, and process adoption.
• Opportunity Identification: Scan the FMCG landscape to identify, evaluate, and prioritize new business ventures, categories, and non-competing partner opportunities for SCC, ensuring alignment with SCC’s growth agenda and no conflict with existing KO or Monster relationships.
• Deal Structuring & Execution: Lead or support the structuring and evaluation of M&A transactions and/or joint ventures with non-competing FMCG companies, coordinating closely with legal, finance, and corporate development stakeholders.
• Integration & Value Realization: Partner with cross-functional and market teams to ensure smooth integration and commercial activation of new ventures, tracking performance against the investment case and long-term growth agenda.
• Relationship Management: Manage relationships in terms of portfolio and commercial planning with key external principals and strategic partners, including the KO and MEC, while maintaining strong engagement with senior internal stakeholders across regions and functions.
• Process Management: Ensure joint long-term ambition and commercial plans, frameworks, solutions are cost-effective, fit-for-purpose, strategically aligned, and continuously improved to support long-term value creation.

The Successful Applicant:

• Undergraduate bachelor’s or master’s degree in commercial or related fields.
• At least 15 years of experience and 5 years leadership roles for strategic planning and commercial strategies in the FMCG industry with solid operational knowledge.
• Experience in commercial areas (Sales operations) within Swire or the Coca‑Cola System and in channel and execution roles preferred.
• Highly skilled in leadership, analytical, project management, stakeholder management in the industry.
• Collaborative mindset, good communication skills, executive presentation and experience in building trustworthy relationships.
• Ability to travel on a frequent basis

Work Location

• Quarry Bay, Hong Kong (Swire Coca-Cola Corporate Office)

What’s on Offer

• The opportunity to join our growing Swire Coca-Cola family….46,000 and a leading beverage company.
• Permanent, full-time job opportunity.
• Open, collaborative and inclusive working environment.
• Stable and sensible hours.
• Medical insurance.
• The drinks are on us!

Diversity, Equality, Inclusion & Belonging

Swire Coca-Cola is committed to fostering an environment that values Diversity, Equality, Inclusion, and Belonging. We believe that a diverse workforce drives our goals and contributes to overall success. As an equal opportunity employer, Swire Coca-Cola hires talented individuals from any backgrounds and conditions. We strive to create a work environment that is respectful, inclusive, and free from any form of discrimination, harassment, or intimidation.

If you require special assistance due to disability or any other conditions during any stage of the recruitment process, please feel free to contact us at any time. We appreciate your interest in joining our team and your commitment to contributing to a diverse and inclusive workplace.

Application & Privacy Notice

We are committed to protecting your personal data. Before submitting your application, please take a moment to review our Personal Data (Privacy) Policy and Personal Information Collection (PIC) Statement available on our Company website at:

https://www.swirecocacola.com/en/Others/Privacy-Notice.html

By submitting your application, you acknowledge and accept the terms outlined in our PIC Statement. All information provided will be handled with strict confidentiality and used solely for recruitment purposes.

Please note: If you do not hear from us within four months of your application submission, you may consider your application unsuccessful.