Campaign Operation

KuCoin Exchange; Hong Kong; On-site; HKD 350,000 - 550,000; Full time

Job summary

KuCoin Exchange is seeking a growth marketing professional to drive user acquisition, activation, retention, and revenue growth through data-driven strategies in a fast-paced fintech environment.

You will plan and execute multi-channel growth activities, tailor campaigns to user segments, and collaborate with product, analytics, and marketing teams to maximize ROI.

Qualifications

• 2–3 years of fintech user growth/activation experience.
• Bachelor's degree or above in marketing, communications, operations, finance, or related fields.
• Strong data sense and ability to use data analysis tools to guide decisions.
• Good oral English and ability to communicate across teams.
• Ability to drive projects independently and collaborate across teams.

Responsibilities

• Develop and optimize user onboarding, acquisition, retention, and revenue growth strategies based on data.
• Plan and execute growth activities for spot platform marketing; optimize ROI.
• Monitor data, build dashboards, analyze user behavior, and compute ROI; improve engagement.
• Track industry trends and competitors; innovate activities aligned to product.
• Explore education, integrated marketing, and brand promotion as growth methods.

Skills

Data analysis

Growth marketing

Cross-team collaboration

English communication

Education

Bachelor's degree or above

Tools

Data analysis tools

Job description

Job Responsibilities

1. User Growth and Conversion

Develop and optimize strategies for user acquisition, conversion, retention, and viral growth, based on data analysis and continuously iterate;

Manage the user lifecycle, through strategy touchpoints and product node optimization, to achieve automated growth and revenue improvement.

2. Activity Planning and Execution

Have a complete and mature activity strategy and project implementation experience, design growth activities for spot business/platform integrated marketing business;

Develop differentiated strategies based on user segmentation to improve ROI and revenue;

Coordinate project and activity implementation, and maximize the effectiveness by integrating internal and external resources.

3. Data Analysis and Review

Be responsible for data monitoring, dashboard building, user behavior analysis, strategy formulation, and ROI calculation, optimize activities to enhance activity engagement and conversion;

Regularly output activity review reports, and accumulate SOPs and reusable templates.

4. Market Insights and Innovation

Pay attention to industry trends and competitor strategies, innovate activities based on product characteristics;

5. Explore user education, integrated marketing, brand promotion, etc. as new growth methods.

Requirements for Position

1. Have 2–3 years of experience in the fintech industry and experience in user growth/activity operation loops;

2. Bachelor's degree or above, with a background in marketing, communication, operation, finance, etc. preferred;

3. Have a good sense of data and be proficient in using data analysis tools, guiding analysis and decision-making;

4. Good oral English proficiency, able to conduct daily work communication fluently, with an international perspective and communication skills;

5. Strong ability to handle pressure, good at problem decomposition, have complete project loop experience, and be able to independently drive projects and collaborate across teams.

Bonus Points

1. Have experience in growth business;

2. Familiar with overseas market culture, and have successfully executed large-scale user growth activities for platforms.