Business Development Manager (Sales Growth and Cross-sell Strategy)

AXA Hong Kong and Macau; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

AXA Hong Kong and Macau seeks a Business Development Manager to drive cross-sell growth and support sales initiatives across employee benefits, health and life products. You will work with sales and distribution teams to identify opportunities, develop materials, and coordinate campaigns to enhance product adoption.

The role requires strong communication, coordination, and the ability to manage multiple priorities across functions in a fast-paced insurance environment.

Qualifications

• Strong communication, stakeholder-management, and coordination skills.
• Experience in sales performance, business development, lead management, sales reporting, or campaign coordination is preferred.

Responsibilities

• Drive cross-sell growth and help achieve revenue targets across EB members.
• Collaborate with sales and distribution teams to identify cross-sell opportunities and improve effectiveness.
• Develop sales materials, scripts, and training to support campaigns and lead conversion.

Skills

Communication

Stakeholder management

Coordination

Education

Bachelor's degree in Business Administration, Marketing, Finance, Insurance, or related discipline

Job description

Business Development Manager (Sales Growth and Cross-sell Strategy)

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.

Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits), Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).

Responsibilities:

1. Sales Growth and Cross-sell Execution

• Support the achievement of cross-sell revenue and business targets through effective conversion of EB members into individual product customers.
• Execute customer outreach activities, promotional initiatives, and direct-engagement programmes to increase product awareness and adoption.
• Work closely with sales and distribution teams to identify opportunities and improve cross-sell effectiveness.
• Drive proactive outreach direct engagement to monitor the cross-sell target.
• Proactively monitor sales performance against targets and take timely actions to close any gaps.
• Support day-to-day EB cross-sell activities across direct and tied distribution channels.
• Develop and maintain sales-support materials, including sales scripts, sales guides, digital assets, product information, and frequently asked questions.
• Coordinate briefings, training sessions, and sharing of sales best practices.
• Answer operational enquiries and work with relevant teams to resolve issues affecting lead conversion or customer experience.
• Support the development of a productive, customer-focused, and collaborative sales culture.

3. Campaign Management

• Coordinate and support cross-sell campaigns across worksite, virtual, and digital channels.
• Monitor campaign progress and prepare performance updates for stakeholders.
• Work with relevant teams to ensure effective campaign delivery.
• Maintain proper records of leads, customer engagement, campaign activities, and business outcomes.
• Recommend campaign enhancements based on customer response, sales feedback, and funnel performance.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Finance, Insurance, or a related discipline.
• Exposure to EB, health, protection, or individual insurance products would be an advantage.
• Experience in sales performance, business development, lead management, sales reporting, or campaign coordination is preferred.
• Strong communication, stakeholder-management, and coordination skills.
• Able to manage multiple priorities and work effectively across functions.
• Good command of written and spoken English and Cantonese.