Manager, Campaign Marketing and Sponsorship

AXA; Hong Kong; On-site; HKD 350,000 - 550,000; Full time

Job summary

AXA Hong Kong and Macau seeks an experienced Campaign Manager to drive end-to-end seasonal and product launch campaigns. You will work with product, operations, legal, compliance, actuarial and technical teams to ensure timely delivery and regulatory compliance.

Responsibilities include leveraging data and AI tools, conducting market research, coordinating communications, and leading customer events to generate leads. English and Chinese fluency required.

Qualifications

• Min. 5 years of experience in cross-functional campaign management, event management is preferred.
• Experience in insurance or product campaign management is highly preferred.
• Strong project management skills with the ability to handle complex timelines.
• Excellent interpersonal and communication skills.
• Analytical mindset with the ability to interpret data.
• Proficient in MS Excel, Power BI and Tableau is a plus.
• Fluent in English and Chinese, both written and spoken.

Responsibilities

• Execute end-to-end seasonal, festive and product launch campaigns.
• Collaborate with product, operations, legal, compliance, actuarial and technical teams to support delivery.
• Leverage data, automation and AI tools to improve campaign execution.
• Conduct marketing research and competitor analysis.
• Coordinate all campaign communications across platforms and produce sales enablement materials.
• Organize customer engagement events and lead generation programs.
• Ensure campaigns comply with local laws and regulatory requirements.

Skills

Campaign management

Event management

Cross-functional collaboration

Project management

Data interpretation

English proficiency

Chinese language

MS Excel

Power BI

Tableau

Tools

MS Excel

Power BI

Tableau

Job description

Responsibilities

• Responsible for the end-to-end execution of seasonal, festive and product launch customer campaigns
• Work closely with product team, operations, legal and compliance, actuarial and technical teams etc. to support campaign delivery
• Leverage data, automation and AI tools to improve campaign execution
• Conduct marketing research and competitor analysis
• Coordinate all campaign communications across various platforms and produce sales enablement materials
• Organize and roll out customer engagement events and lead generation programs
• Ensure all campaigns comply with local laws and regulatory requirements

Qualifications

• Min. 5 years of experience in cross-functional campaign management, experience in event management is preferred
• Experience in the insurance industry and product campaign management is highly preferred
• Strong project management skills, able to manage complex timelines and multiple campaigns
• Sound interpersonal skills and communication skills
• Attention to details with analytical mindset, with ability to interpret data
• Proficiency in MS Excel, Power BI and Tableau is a plus
• Excellent command of written and verbal English and Chinese

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise our personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.

Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits), Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).