Business Development Manager

Zippo; Hong Kong; On-site; HKD 600,000 - 800,000; Full time

Job summary

Zippo in Hong Kong is seeking a dynamic Business Development and Account Management professional to expand Asia distribution, with focus on Southeast Asia. You will build partnerships, align with marketing, and drive growth across channels.

Responsibilities include managing distributors, planning sales and marketing strategies, analyzing market trends, and ensuring brand integrity while achieving annual objectives.

Qualifications

• Minimum 5 years in business development and account management in consumer products.
• At least 2 years with overseas customers; Southeast Asia experience is an advantage.
• FMCG industry experience preferred.
• Strong knowledge of marketing fundamentals and sales.
• Proficient in English; Putonghua a plus.
• Strong MS Office skills (Excel, PowerPoint).

Responsibilities

• Develop and grow distribution network in Asia, focusing on Southeast Asia.
• Negotiate with distributors to meet sales budgets.
• Plan and implement traditional and digital marketing strategies.
• Coordinate with distributors and retailers to maximize growth.
• Provide regular market and competitive analysis with actionable recommendations.
• Support annual sales meetings and exhibitions.

Skills

Business development

Account management

English fluency

Putonghua fluency

Digital marketing

Social media strategy

Sales knowledge

Market analysis

Tools

Excel

PowerPoint

Job description

• Manage and grow current and future business through Asia distribution network, with southeast Asia territories as key focus region, by establishment and implementation of business development strategy
• Identify and capitalize on sales volume and profit developing opportunities with business partners
• Protect brand integrity and monitor and handle brand infringement
• Achieve company and business objectives.

Job Responsibility

• Develop and maintain a rapport with distributors (and key retailers, as needed) of assigned territories to maximize growth
• Manage effective communication with all external parties professionally and efficiently
• Negotiate and achieve annual sales budgets and objectives with distributors
• Plan and apply sales and marketing strategies (traditional and digital) to drive local sales and expand market share
• Analyze market pricing, trends, and competitive landscape for growth initiatives
• Conduct periodic business meetings with distributors effectively
• Implement action plans to achieve results
• Assist in planning and participating at annual sales meetings and exhibitions

Marketing

• Coordinate with business partners and internal departments to develop and execute specific plans and promotions designed to increase volume and profit, maximize promotional activity, as well as enhance brand image
• Develop and implement strategic initiatives and plans to increase demand at both channel and consumer levels for assigned territories

Distribution Development

• Business development at all relevant channels with special focus on Key Account
• Launch and successful integration of new products and categories into existing and new distribution channels - online and offline

Market Development

• Collaborate with internal and external resources to protect brand equity
• Deliver regular reports on competitive environment and status of sales volume, with recommendations of initiatives
• Analyze issues and provide solutions to pending challenges in the markets
• Keep up-to-date on business landscape in order to be proactive for business opportunities
• Increase market share at assigned territories

Requirement

• Minimum of 5 years of business development and account management experience in consumer products industry, including at least 2 year of experience working with the overseas customers (southeast asia region experience is an advantage)
• FMCG industry experience is preferred
• Experienced in sales with knowledge of marketing fundamentals.
• Written and verbal fluency in English. (Putonghua fluency is a plus.)
• Strong Microsoft Applications skills (EXCEL, PPT).
• Experienced in providing guidance and recommending strategies to business partners on digital marketing, especially social media. (Advantage if candidate have this experience)