Business Development Manager

Miraco Healthcare (HK) Limited; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Miraco Global is seeking an experienced Business Development Manager to lead sales operations in Hong Kong SAR and China CBEC with a focus on multi-channel growth including hospitals, GP clinics, and CBEC platforms. You will manage a high-performing sales team, define targets, and drive account expansion across key channels.

The role involves leading marketing launches, negotiating key accounts, and engaging healthcare professionals to build brand credibility, while ensuring regulatory

Qualifications

• Bachelor’s degree in Science, Pharmacy, Business, or a related field.
• Minimum 5 years of pharmaceutical or healthcare sales experience, with at least 2 years in a sales leadership role; deep understanding of the retail pharmacy & private healthcare landscape in Hong Kong as well as China CBEC
• Proven ability to lead & motivate teams to exceed sales targets; strong negotiation, planning & key account management skills; excellent communication & presentation skills tailored for HCPs and stakeholders
• Strong existing network within the Hong Kong healthcare & retail pharmacy sector is highly advantageous

Responsibilities

• Lead & manage the sales team across multiple territories in Hong Kong SAR, utilizing field visits, performance reviews & joint calls to enhance team effectiveness
• Define & track sales targets, KPIs & performance metrics aligned with business goals while guiding the team in identifying new leads & closing high-stakes client meetings to drive account growth
• Drive revenue growth across multi-channel strategies, including hospitals, GPs, specialist clinics, retail pharmacies & online platforms such as HKTVmall, Taobao, JD.com, Tmall Global & Little Red Book
• Lead account penetration & acquisition efforts for new platforms, including flagship e-commerce store partners & China-based CBEC distributors
• Manage end-to-end sales operations, including sales forecasting, reporting, budgeting & territory planning
• Proactively identify, open & develop new accounts while fostering strong relationships with existing key accounts
• Support the team in executing structured client meetings to ensure clear value communication & alignment with customer needs
• Negotiate & manage key account relationships, drive new product listings & optimize product assortment across hospitals, GP clinics, private medical groups, pharmacy chains & CBEC partners in Hong Kong
• Lead marketing campaigns, digital promotions & new brand launches, ensuring pricing & promotional strategies are tailored to local market conditions & audiences in Hong Kong
• Collaborate with marketing & commercial teams to deliver tailored value propositions, provide market insights to HQ for localization & demand planning & ensure timely execution of educational programs for healthcare staff
• Engage healthcare professionals & Key Opinion Leaders (KOLs) to support brand credibility & word-of-mouth referrals
• Organize & support Continuing Medical Education (CME) talks, product detailing sessions & clinical discussions for doctors, nurses & pharmacists
• Build clinical advocacy that supports conversion across both professional medical channels & health-conscious online consumer segments
• Identify & evaluate new business opportunities & market segments through market entry research, including partnerships with Chinese CBEC retailers, e-commerce incubators & trade agents
• Generate qualified leads through market intelligence, networking & professional medical associations, while leading strategic client meetings to explore collaborations, build rapport & convert business opportunities into tangible outcomes
• Stay updated on regulatory & compliance requirements in Hong Kong & Mainland China to ensure all strategic initiatives are fully compliant

Skills

Leadership

Negotiation

Planning

Key account management

Communication

Presentation

Education

Bachelor’s degree in Science, Pharmacy, Business, or related field

Job description

Miraco Global is a fast-growing healthcare company focused on bringing innovative & high-quality health supplements & pharmaceuticals to consumers & healthcare professionals. With flagship products such as Ginflex & upcoming new brand launches, we are expanding our footprint across the healthcare, retail & online channels of Hong Kong, Special Administrative Region (SAR) & China Cross Border E-Commerce (CBEC).

Job Description

We are seeking an experienced & driven Business Development Manager to lead our sales operations in Hong Kong SAR & China CBEC . This strategic role is responsible for leading a high-performing team of sales representatives to drive revenue growth through CBEC, retail pharmacies, hospitals, General Practitioners (GPs) & Private Specialist Clinics. The Business Development Manager will also play a key role in launching new brands, expanding key accounts & engaging healthcare professionals through educational initiatives.

Key Responsibilities

Lead & manage the sales team across multiple territories in Hong Kong SAR, utilizing field visits, performance reviews & joint calls to enhance team effectiveness

Define & track sales targets, KPIs & performance metrics aligned with business goals while guiding the team in identifying new leads & closing high-stakes client meetings to drive account growth

Drive revenue growth across multi-channel strategies, including hospitals, GPs, specialist clinics, retail pharmacies & online platforms such as HKTVmall, Taobao, JD.com, Tmall Global & Little Red Book

Lead account penetration & acquisition efforts for new platforms, including flagship e-commerce store partners & China-based CBEC distributors

Manage end-to-end sales operations, including sales forecasting, reporting, budgeting & territory planning

Proactively identify, open & develop new accounts while fostering strong relationships with existing key accounts

Support the team in executing structured client meetings to ensure clear value communication & alignment with customer needs

Key Account Management, Marketing & Brand Launches:

Negotiate & manage key account relationships, drive new product listings & optimize product assortment across hospitals, GP clinics, private medical groups, pharmacy chains & CBEC partners in Hong Kong

Lead marketing campaigns, digital promotions & new brand launches, ensuring pricing & promotional strategies are tailored to local market conditions & audiences in Hong Kong

Collaborate with marketing & commercial teams to deliver tailored value propositions, provide market insights to HQ for localization & demand planning & ensure timely execution of educational programs for healthcare staff

HCP & KOL Engagement:

Engage healthcare professionals & Key Opinion Leaders (KOLs) to support brand credibility & word-of-mouth referrals

Organize & support Continuing Medical Education (CME) talks, product detailing sessions & clinical discussions for doctors, nurses & pharmacists

Build clinical advocacy that supports conversion across both professional medical channels & health-conscious online consumer segments

Business Development & Strategic Initiatives:

Identify & evaluate new business opportunities & market segments through market entry research, including partnerships with Chinese CBEC retailers, e-commerce incubators & trade agents

Generate qualified leads through market intelligence, networking & professional medical associations, while leading strategic client meetings to explore collaborations, build rapport & to convert business opportunities into tangible outcomes

Stay updated on regulatory & compliance requirements in Hong Kong & Mainland China to ensure all strategic initiatives are fully compliant

Requirements

Qualifications: Bachelor’s degree in Science, Pharmacy, Business, or a related field

Core Expertise: Minimum 5 years of pharmaceutical or healthcare sales experience, with at least 2 years in a sales leadership role; deep understanding of the retail pharmacy & private healthcare landscape in Hong Kong as well as China CBEC

Technical & Professional Skills: Proven ability to lead & motivate teams to exceed sales targets; strong negotiation, planning & key account management skills; excellent communication & presentation skills tailored for HCPs and stakeholders

Preferred: Strong existing network within the Hong Kong healthcare & retail pharmacy sector is highly advantageous

Professional Attributes: Proactive, strategic mindset with the ability to work independently; detail-oriented, adaptable & willing to travel as required