Brand Strategy Data Storyteller & Insight Architect

dentsu; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Job summary

Dentsu Creative in Hong Kong is seeking a data-driven storyteller to join the strategy team. You will bridge raw data and actionable marketing intelligence, transforming complex datasets into the heartbeat of brand strategies.

Responsibilities include data extraction from platforms, meticulous data organization in Excel, and creating clear dashboards and stories for stakeholders. A plus is AI experimentation to improve efficiency and outcomes.

Qualifications

• Degree in business analytics, statistics, economics, or related field.
• Advanced Excel skills with data organization and precise figures.
• Experience with data visualization tools.
• Experience with AI projects or Gen-AI for workflows.
• Interest in social media strategy and brand activation.

Responsibilities

• Data Extraction & Mining: Leverage platforms to identify consumer trends, brand health, and competitive landscapes.
• Data Organization: clean and organize large datasets in Excel with meticulous attention to detail.
• Visualization & Reporting: Translate data into clear, compelling stories and dashboards for stakeholders.
• Business Intelligence: Apply a business-first lens to data to drive ROI and brand growth.
• AI Tools Utilization: Explore and integrate AI tools to enhance data efficiency and output.

Skills

Excel

Data visualization

Storytelling

AI usage

Business intuition

Education

Degree in Business Analytics, Statistics, Economics

Tools

Excel

Data visualization tools

Job description

Dentsu Creative in Hong Kong is seeking a data-driven storyteller to join the strategy team. You will bridge raw data and actionable marketing intelligence, transforming complex datasets into the heartbeat of brand strategies.

Responsibilities include data extraction from platforms, meticulous data organization in Excel, and creating clear dashboards and stories for stakeholders. A plus is AI experimentation to improve efficiency and outcomes.