(Associate) Data Strategist

dentsu; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Job summary

Dentsu Creative in Hong Kong is seeking a data-driven storyteller to join the strategy team. You will bridge raw data and actionable marketing intelligence, transforming complex datasets into the heartbeat of brand strategies.

Responsibilities include data extraction from platforms, meticulous data organization in Excel, and creating clear dashboards and stories for stakeholders. A plus is AI experimentation to improve efficiency and outcomes.

Qualifications

• Degree in business analytics, statistics, economics, or related field.
• Advanced Excel skills with data organization and precise figures.
• Experience with data visualization tools.
• Experience with AI projects or Gen-AI for workflows.
• Interest in social media strategy and brand activation.

Responsibilities

• Data Extraction & Mining: Leverage platforms to identify consumer trends, brand health, and competitive landscapes.
• Data Organization: clean and organize large datasets in Excel with meticulous attention to detail.
• Visualization & Reporting: Translate data into clear, compelling stories and dashboards for stakeholders.
• Business Intelligence: Apply a business-first lens to data to drive ROI and brand growth.
• AI Tools Utilization: Explore and integrate AI tools to enhance data efficiency and output.

Skills

Excel

Data visualization

Storytelling

AI usage

Business intuition

Education

Degree in Business Analytics, Statistics, Economics

Tools

Excel

Data visualization tools

Job description

Job Description:

We are looking for a data-driven storyteller to join our strategy team. You won't just be "running numbers"; you will be the bridge between raw data and actionable marketing intelligence. Your role is to transform complex datasets from world-class research platforms into the "heartbeat" of our brand strategies.

Responsibilities

• Data Extraction & Mining: Leverage platforms like YouGov, Meltwater, and GWI to identify consumer trends, brand health, and competitive landscapes.
• Data Organization: clean and organize large datasets in Excel with meticulous attention to detail. You should prioritize data integrity and ensure all analytical cases are built on precise, unrounded figures.
• Visualization & Reporting: Translate data into clear, compelling stories and dashboards that stakeholders can easily digest.
• Business Intelligence: Apply a business-first lens to data, helping the team understand the why behind the numbers to drive ROI and brand growth.
• AI Tools Utilization: Actively explore and integrate AI tools (e.g., Claude, GPT, or automation workflows) to enhance data efficiency and strategic output.

Requirements

• Degree in Business Analytics, Statistics, Economics, or a related field requiring strong quantitative logic.
• Technical Savvy, Expert-level proficiency in Excel and experience with data visualization tools.
• Business Sensitivity: Don't just see numbers; you see opportunities, risks, and human stories.
• AI Practitioner (A Plus): Experience exploring or creating your own AI projects (e.g., building custom GPTs, automating data workflows, or using Gen-AI for content experiments).
• Creative & Social Savvy (A Plus): Project experience or a deep interest in social media strategy and brand activation.

Location:

Hong Kong

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent