Brand Manager (MNC / FMCG)

iTalent Company; Hong Kong; In loco; HKD 480.000 - 700.000; Tempo pieno

Descrizione del lavoro

iTalent Company seeks a Brand Manager in Hong Kong to drive market strategies across ATL/BTL and communications, aiming to grow market share and achieve annual targets.

You will set brand positioning and pricing, plan and monitor the annual A&P budget, and work with the marketing team and designers on online visuals, ensuring consistency with brand guidelines. You will also conduct market research to uncover growth opportunities and challenges.

Competenze

• University degree in Marketing or related discipline.
• Marketing experience from FMCG industry, in Hong Kong market, at least 2 years+.
• Proactive, detail-oriented and able to work under pressure and take on new challenges.
• Good business sense, logical mindset with strong communication and project management skills, and ability to handle multiple tasks and meet tight deadlines.

Mansioni

• Develop and execute market strategies including ATL/BTL and communication plans to deliver annual targets and gain market share.
• Establish brand positioning and pricing strategies.
• Plan and monitor annual A&P budget with monthly tracking.
• Collaborate with marketing team and designers on visuals for online and social media, ensuring alignment with brand guidelines.
• Conduct qualitative and quantitative market research to identify opportunities and challenges for growth.

Conoscenze

Marketing experience

Proactive

Communication

Project management

Detail-oriented

Formazione

University degree in Marketing

Descrizione del lavoro

Our client is a market leading FMCG company. They are looking for a high caliber – Brand Manager to join their energetic team.

Your role:

Develop and execute all market strategies including of ATL/BTL and communication plans to deliver annual target and gain market share.

Establishing Brand positioning and pricing strategies.

Work on annual A&P budget planning with monthly monitoring and control

Work closely with marketing team and designers on visual materials for online and social media platform, ensure align with brand guidelines

Conduct market researches, both qualitative and quantitative, to understand the market trend, consumer needs and behaviors so as to identify brand opportunities and challenges for growth and development

Requirements:

University degree in Marketing or related discipline

Marketing experience from FMCG industry for at least 2 years+ (Hong Kong market)

Proactive, detail-oriented and willing to work under pressure and take up new challenges

Good business sense, logical mind-set with good communication and project management skills, and ability to handle multiple tasks and meet tight deadlines

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