Brand KOL Specialist

Binance; Hong Kong; Remote; HKD 549,000 - 863,000; Full time

Benefits offered by this job

Remote-first

Global exposure

Career development

Job summary

Binance is seeking a Brand KOL BD professional to build and maintain relationships with key opinion leaders, support event coordination, and manage communications during critical situations. You will be the face of the brand at KOL events and ensure smooth collaboration across teams on PR goals.

The role offers remote-first work with global exposure, requiring strong English communication and a proactive, detail-oriented mindset in a fast-paced crypto environment.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• Fluency in English is required to coordinate with overseas partners and stakeholders.
• Strong interpersonal skills with the ability to build rapport and maintain professional relationships.
• Presentable, confident and comfortable attending events and engaging with influencers.
• Proactive, detail-oriented and able to work effectively in a fast-paced environment.

Responsibilities

• Assist in identifying and engaging KOLs aligned with our brand values.
• Support the Brand team in organizing and attending KOL events, meetings, and networking activities.
• Act as a liaison between the company and KOLs, ensuring timely and professional communication.
• Help manage crisis communications and support resolution efforts with KOLs during sensitive situations.
• Prepare and deliver clear, concise updates and reports on KOL activities and public sentiment.
• Collaborate with cross-functional teams to align KOL strategies with overall PR goals.
• Maintain a professional and presentable image as a representative of the company.

Skills

KOL outreach

Event coordination

Crisis comms

Public relations

Education

Bachelor's degree in Communications, Marketing, PR, or related field

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry‑leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital‑asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
We are looking for motivated and enthusiastic Brand KOL BD individuals to join our dynamic team. This is a fantastic opportunity for a young, fresh graduate with strong communication skills to gain hands‑on experience in public relations and influencer management within the fast‑paced crypto industry.
As a Brand KOL BD member, you will assist in building and maintaining relationships with KOLs, support event coordination, and help manage communications during critical situations. You will be the face of our brand at KOL events and play a key role in ensuring smooth collaboration and positive public perception.
If you are passionate about communication, eager to learn, and ready to contribute to a leading crypto company,

Responsibilities

• Assist in identifying and engaging KOLs aligned with our brand values.
• Support the Brand team in organizing and attending KOL events, meetings, and networking activities.
• Act as a liaison between the company and KOLs, ensuring timely and professional communication.
• Help manage crisis communications and support resolution efforts with KOLs during sensitive situations.
• Prepare and deliver clear, concise updates and reports on KOL activities and public sentiment.
• Collaborate with cross‑functional teams to align KOL strategies with overall PR goals.
• Maintain a professional and presentable image as a representative of the company.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field, with 2–4 years of relevant work experience.
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
• Strong interpersonal skills with the ability to build rapport and maintain professional relationships.
• Presentable, confident, and comfortable attending events and engaging with influencers.
• Proactive, detail‑oriented, and able to work effectively in a fast‑paced environment.
• Interest in the crypto/blockchain industry is a plus but not mandatory.
• Ability to handle sensitive situations calmly and professionally.

Why Binance

• Shape the future of finance
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure
• Tackle challenging projects in a fast‑paced and innovative enviornment with autonomy
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote‑first, work‑from‑home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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