Binance Accelerator Program - Brand Partnerships

Binance; Hong Kong; Remote; HKD 600,000 - 1,000,000; Full time

Benefits offered by this job

Remote-first

Competitive salary and companyBenefits

Job summary

Binance in Hong Kong is seeking a partnerships-focused professional to identify and evaluate partners, negotiate brand collaborations, and build activation plans with cross-functional teams. You will drive data-driven goals, manage budgets, and optimize ROI across global markets, coordinating with overseas partners while thriving in a fast-paced crypto environment.

The role demands strong brand strategy, storytelling, and stakeholder management, with bilingual English/Mandarin skills to liaise

Qualifications

• Experience in brand, marketing, and campaign/event execution.
• Strong project management, strategy, relationship-building, and storytelling skills.
• Experience working with global partners, internal teams, and agencies.
• Strong understanding of brand positioning and partnership value.

Responsibilities

• Identify and evaluate partners who share our vision.
• Negotiate brand partnerships to achieve business goals.
• Build and execute partnership strategies and activation plans.
• Work with cross-functional teams to plan annual strategy (goals, budget, channels, product-market fit).
• Use data to set goals and measure campaign performance (short-term and long-term).
• Manage global budgets and improve ROI.
• Share market insights and industry knowledge.
• Support regional and local teams to improve marketing execution.
• Lead complex projects from start to finish.

Skills

Brand marketing

Campaign management

Project management

Relationship building

Storytelling

Cross-functional collaboration

Bilingual English/Mandarin

Job description

• Competitive salary and company benefits
• Manage global budgets and improve ROI
• Be proactive, resourceful, and action-driven

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities

• Identify and evaluate partners who share our vision
• Negotiate brand partnerships to achieve business goals
• Build and execute partnership strategies and activation plans
• Work with cross-functional teams (brand, comms, insights, design, content, data, product, social media, legal) to plan annual strategy (goals, budget, channels, product-market fit)
• Use data to set goals and measure campaign performance (short-term and long-term)
• Manage global budgets and improve ROI
• Share market insights and industry knowledge
• Support regional and local teams to improve marketing execution
• Lead complex projects from start to finish

Requirements

• Experience in brand, marketing, and campaign/event execution
• Strong project management, strategy, relationship-building, and storytelling skills
• Experience working with global partners, internal teams, and agencies
• Strong understanding of brand positioning and partnership value
• Creative and data-driven mindset
• Clear and concise communication skills
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
• Experience or strong understanding of crypto/Web3 (NFTs, fan tokens) is a plus
• Comfortable working in a fast-paced environment
• High curiosity and willingness to learn

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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