Brand Director

LUBUDS F&B Group; Hong Kong; Sur place; HKD 800 000 - 1 200 000; Plein temps

Résumé du poste

LUBUDS F&B Group in Hong Kong seeks a senior brand marketer to lead strategy across its multi-unit restaurant concepts. Define visual identity, tone, and positioning, and drive 360° campaigns across digital, social, PR, and loyalty programs.

This role combines creative leadership with data-driven commercial execution, overseeing internal teams and external agencies to scale growth, optimize budgets, and improve foot traffic and basket size.

Qualifications

• 8+ years of brand marketing experience, including 3–5 years in a leadership role within F&B or hospitality.
• Track record of scaling and managing multi-unit restaurant or lifestyle brands.
• Blend of creative brand vision and data-driven commercial acumen (budgeting, ROI tracking).
• Strong business acumen, logical mindset, and solid communication, project management, and multitasking skills under tight deadlines.

Responsabilités

• Brand Strategy: Define and maintain the visual identity, tone, and brand positioning across all existing and new concepts.
• Marketing Campaigns: Lead 360° marketing efforts including digital ads, social media, PR, influencer partnerships, and loyalty programs.
• New Concept Launches: Plan and execute go-to-market strategies for restaurant openings and major menu launches.
• Commercial Growth: Align marketing strategies with sales goals to boost foot traffic, check averages, and repeat visits.
• Team Leadership: Manage internal marketing staff and external creative, PR, and digital agencies.

Connaissances

Brand marketing leadership

Strategic branding

Campaign management

Data-driven marketing

Team leadership

Description du poste

• Marketing campaigns across digital, social, PR, and loyalty programs
• Aligning marketing strategies with sales goals
• Manage external agencies to scale multi-unit F&B brands

Responsibilities

• Brand Strategy: Define and maintain the visual identity, tone, and brand positioning across all existing and new concepts.
• Marketing Campaigns: Lead 360° marketing efforts including digital ads, social media, PR, influencer partnerships, and loyalty programs.
• New Concept Launches: Plan and execute go-to-market strategies for restaurant openings and major menu launches.
• Commercial Growth: Align marketing strategies with sales goals to boost foot traffic, check averages, and repeat visits.
• Team Leadership: Manage internal marketing staff and external creative, PR, and digital agencies.

We're looking for :

• 8+ years of brand marketing experience, including 3–5 years in a leadership role within F&B or hospitality.
• Track record of scaling and managing multi-unit restaurant or lifestyle brands.
• Blend of creative brand vision and data-driven commercial acumen (budgeting, ROI tracking).
• Strong business acumen, logical mindset, and solid communication, project management, and multitasking skills under tight deadlines.
• Candidates with less experience will be considered as Senior Manager / Manager.