Brand Marketing Lead — Hospitality Campaigns

Careers - Langham Hospitality Group; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Langham Hospitality Group seeks an experienced Brand Marketing leader to guard brand integrity, translate strategies into campaigns, and drive end-to-end initiatives across channels. You will partner with hotel teams and agencies to deliver compelling content and marketing assets while ensuring on-time delivery and cohesive storytelling.

The role requires 6–8 years in brand marketing within hospitality or premium brands, with strong project management and stakeholder skills.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 6–8 years of experience in brand marketing, marketing services, or integrated marketing.
• Hospitality, lifestyle, luxury, retail, or premium consumer brands is an advantage.
• Proven track record managing brand campaigns and creative agencies.
• Strong understanding of brand strategy, visual identity, and storytelling.
• Excellent project management and stakeholder management skills.
• Strong creative judgment with attention to detail.
• Ability to balance strategic thinking with hands-on execution.
• Confident communicator, both written and verbal.

Responsibilities

• Act as a brand guardian, ensuring consistent application of brand guidelines across all channels and markets.
• Translate brand strategies into clear marketing frameworks, toolkits, and campaigns.
• Support brand positioning, messaging architecture, and storytelling development.
• Lead end-to-end execution of brand marketing campaigns (launches, seasonal campaigns, events, hotel openings and always-on brand initiatives).
• Oversee content development across digital, social, print, film and partnerships.
• Ensure creative quality, brand coherence, and on-time delivery.
• Manage marketing assets including brand toolkits, visual libraries, templates, and guidelines.
• Oversee production of marketing collateral (brand films, key visuals, collateral, digital assets).
• Brief, manage, and evaluate creative, media and production agencies.
• Ensure agency outputs meet brand, budget, and timeline expectations.
• Support pitch processes and contract management where required.
• Partner with internal teams to align project initiatives and adapt to local markets while maintaining global brand integrity.
• Provide brand guidance and approvals for marketing requests.
• Track and evaluate brand campaign performance using KPIs and market insights.

Skills

Brand marketing

Project management

Stakeholder management

Creative judgment

Written & verbal communication

Education

Bachelor's degree in Marketing, Communications, or Business

Job description

Langham Hospitality Group seeks an experienced Brand Marketing leader to guard brand integrity, translate strategies into campaigns, and drive end-to-end initiatives across channels. You will partner with hotel teams and agencies to deliver compelling content and marketing assets while ensuring on-time delivery and cohesive storytelling.

The role requires 6–8 years in brand marketing within hospitality or premium brands, with strong project management and stakeholder skills.