F&B Innovation & Strategy Manager/Director

HR Plus; Hong Kong; On-site; HKD 1,000,000 - 1,800,000; Full time

Job summary

HR Plus is seeking a high-caliber F&B Innovation & Strategy Director to lead the development of innovative concepts, products, and menus in the food and beverage sector. The role emphasizes market research, trend analysis, and cross-functional collaboration to enhance market competitiveness.

The ideal candidate will have a culinary or food science background, proven track record in F&B concept development, and strong leadership and communication skills to drive strategic initiatives.

Qualifications

• Bachelor's degree in Culinary Arts, Food Science, or related field; advanced degree a plus.
• Proven experience developing and launching innovative F&B concepts.
• Strong knowledge of current F&B trends and consumer preferences.
• Creative thinker with strong communication and presentation skills.
• Familiarity with food safety regulations and standards.

Responsibilities

• Lead and manage development of innovative food and beverage concepts, products, and menu items.
• Conduct market research and trend analysis to identify consumer preferences and industry developments.
• Collaborate with marketing to develop and execute strategies for new concepts and items.
• Develop and execute product development plans, including ideation, prototyping, testing, and commercialization.
• Analyze feasibility and profitability of new concepts and products.
• Conduct sensory evaluations and gather feedback to refine offerings.
• Ensure compliance with food safety regulations and standards.

Skills

F&B Innovation

Menu development

Market research

Strategic planning

Leadership

Stakeholder communication

Education

Bachelor's degree in Culinary Arts or Food Science

Tools

Microsoft Office

Job description

About the job F&B Innovation & Strategy Manager/Director

About our client:

Do you have a flair for creativity and a strong desire to drive innovation in the F&B industry?

Our client is seeking a talented and motivated F&B Innovation & Strategy Director to join the dynamic team to drive the new initiative to improve the market competitiveness

Responsibilities:

• Lead and manage the development of innovative food and beverage concepts, products, and menu items.
• Conduct market research and trend analysis to identify emerging consumer preferences, industry developments, and competitive landscape.
• Collaborate with the marketing team to develop and execute effective marketing strategies for new F&B concepts, products, and menu items.
• Develop and execute product development plans, including ideation, prototyping, testing, and commercialization.
• Analyze and evaluate the feasibility and profitability of new concepts, products, and menu items.
• Conduct sensory evaluations and gather feedback to refine and improve product offerings.
• Ensure compliance with all relevant food safety regulations and standards.

Requirements:

• Bachelor's degree in Culinary Arts, Food Science, or a related field. Advanced degree is a plus.
• Proven experience in developing and implementing innovative F&B concepts, products, or menu items.
• Strong knowledge of current food and beverage trends, consumer preferences, and industry dynamics.
• Creative mindset with the ability to think outside the box and generate unique ideas.
• Effective communication and presentation skills.
• Passion for food and beverage, with a deep understanding of flavor profiles, culinary techniques, and ingredient functionality.
• Familiarity with food safety regulations and industry best practices.
• Proficiency in Microsoft Office and other relevant software applications.