Creative Director

Mise En Place Talent; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Mise En Place Talent is seeking a seasoned Creative Director in Hong Kong to shape and elevate the group’s visual identity, storytelling and artistic direction. You will collaborate with all areas of the business to drive innovation and brand excellence.

The ideal candidate brings 8+ years of experience directing creative output, with a proven ability to scale a brand during rapid growth while maintaining high quality and execution.

Qualifications

• 8+ years directing creative output in consumer brands.
• Proven track record in cohesive design and storytelling across digital, packaging and environments.
• Strong eye for typography, color palettes and cafe styling to realise brand vision.

Responsibilities

• Own the brand's visual identity and creative voice across touchpoints.
• Direct campaigns, storytelling and brand campaigns across all activities.
• Lead digital content direction, photography and brand assets.
• Collaborate with senior leadership to align creative output with growth goals.

Skills

Creative direction

Brand storytelling

Visual identity

Campaign leadership

Job description

With 15 venues and counting, our partner is a leading Hong Kong F&B brand on an exciting path of expansion.

As Creative Director, you will shape and elevate the group's visual identity, storytelling and artistic direction, working with all areas of the business to drive innovation, commercial success and brand excellence. You will act as the guardian of the brand’s aesthetic, leading initiatives around digital content, packaging, cafe experiences and product development. This role requires a seasoned, strategic visionary who functions as a key thought-partner to senior leadership.

Role and Responsibilities:

• Brand Strategy & Visual Identity: Own the overall visual identity and creative voice of the brand across all touch-points, ensuring quality and brand consistency. Conceptualise and execute campaigns and storytelling exercises across all activities of the business.
• Physical & Digital Touch-points: Direct the look and feel of branded touchpoints in our physical cafe environments including menus and product packaging, as well as website and social media channels, to ensure a seamless and cohesive brand experience.
• Digital and Content Direction: Conceptualise and oversee the production of high-quality digital content, photography and brand assets. Manage and collaborate with internal and external resources to deliver creative outcomes.
• Strategic Collaboration: Partner closely with the General Manager, Head of Brand and Marketing and other function heads to align creative output with commercial goals and growth strategies.

What we're after:

• 8+ years experience directing creative output, ideally within high-growth consumer brands, food & beverage space is a plus.
• Proven track record of cohesive and commercially successful design, art direction and brand storytelling across digital, packaging and physical spaces.
• An exceptional eye for detail with a natural instinct for how everyday elements like menu fonts, photography colour palettes and cafe styling come together to perfectly execute our brand vision.
• Experience scaling a brand's visual identity efficiently during periods of rapid growth, without compromising on quality or execution.
• You are a creative thinker and you care deeply about hospitality, people and the story behind the product.