Brand & Content Lead

magicwireasia co.ltd; Hong Kong; On-site; HKD 900,000 - 1,400,000; Full time

Job summary

Magic Wire Asia is seeking a Brand & Content Lead to shape our visual presence and community narrative. This hands-on, high-impact role directs, shoots, edits, and publishes the brand’s visuals, translating our Italian craftsmanship into social-first content, influencer collaborations, and client engagement.

You’ll plan and execute short-form video and lookbooks, manage @magicwireasia across platforms, build influencer gifting, coordinate samples, and write polished English and Chinese copy for

Qualifications

• 2+ years in social media content creation, brand marketing, or digital creative roles.
• Portfolio with Instagram, TikTok, reels, or portfolio deck is mandatory.
• Proficiency in smartphone-first cinematography and editing suites (CapCut, Premiere Pro, Lightroom, Canva/Photoshop).
• Fluent in English and Cantonese; Mandarin is a plus.
• Strong communication for influencer partnerships and VIP client relations.
• Highly organized and autonomous, able to work with executive support to hit brand milestones.

Responsibilities

• Plan, shoot, and edit short-form video and high-res photography.
• Direct studio shoots and seasonal digital assets.
• Manage digital touchpoints and maintain brand tone of voice.
• Drive community engagement and VIP client conversations.
• Identify influencers and tastemakers for gifting.
• Coordinate sample loans and post-campaign tracking.
• Write refined English and Chinese copy for social campaigns.

Skills

Social media content

Brand marketing

Influencer partnerships

Video editing

Cinematography

Copywriting EN/CN

Tools

CapCut

Premiere Pro

Lightroom

Canva

Photoshop

Job description

We are seeking a Brand & Content Lead to shape our visual presence and community narrative. This is a hands‑on, high-impact creative role. You will directly direct, shoot, edit, and publish the brand’s visual identity, translating our Italian craftsmanship into compelling social‑first content, influencer collaborations, and client engagement.

Key responsibilities

Plan, shoot, and edit elevated short-form video (Instagram Reels, TikTok) and high-resolution still photography highlighting product details, styling guides, and material mechanics

Direct and organize studio shoots, on-model lookbooks, and seasonal digital campaign assets

Oversee day‑to‑day management of @magicwireasia and other digital touchpoints, ensuring a cohesive, luxury visual grid and consistent brand tone of voice

Drive community engagement: manage high‑touch Instagram DM inquiries, facilitate VIP client conversations, and bridge social discovery into sales

Build and manage our gifting roster, identifying micro/macro‑influencers, fashion stylists, and tastemakers whose personal style aligns with our aesthetic

Coordinate logistics for sample loans, seeding packages, and post‑campaign tracking

Write refined, articulate English and Chinese copy for social captions, newsletters, and promotional campaigns

About you

2+ years of experience in social media content creation, brand marketing, or digital creative roles (experience in fine jewelry, luxury fashion, lifestyle, or beauty is a strong advantage)

Demonstrated portfolio: active links to an Instagram profile, TikTok, video reels, or portfolio deck displaying your creative aesthetic and editing style are mandatory

Proficient with smartphone‑first cinematography and editing suites (CapCut, Premiere Pro, Lightroom, Canva/Photoshop)

Fluent in English and Cantonese (spoken and written); Mandarin is a plus

Solid communication and interpersonal skills for influencer partnerships and VIP client relations

Highly organized, proactive, and capable of working with direct executive support to hit brand milestones autonomously

What we offer

Competitive compensation package based on experience

Creative autonomy to define the visual language of a scaling brand

Flexible working arrangement