Senior Graphic & Visual Designer

Hanaa Limited; Hong Kong; On-site; HKD 201,000 - 312,000; Full time

Job summary

Hanaa Limited is seeking a Graphic & Visual Designer to elevate HANAA and THE MAY with a premium, trend-sensitive visual identity. You will lead end-to-end visual narratives across social, editorial assets, and e-commerce, including directing shoots, retouching, and packaging design.

You will shape lookbooks, campaigns, and digital assets, bridging editorial aesthetics with high-converting design. A strong portfolio in fashion/jewelry visuals and 2–3+ years of experience are essential.

Qualifications

• 2–3+ years of professional visual design experience in fashion, jewelry, lifestyle, or digital agency settings.
• Proficient in Adobe Creative Suite (PS, AI, ID, LR) and video editing tools (Premiere Pro, After Effects, CapCut).
• Hands-on art direction experience with strong lighting, composition and luxury product retouching.
• Strong understanding of contemporary typography, grids, and high-converting e-commerce layouts.

Responsibilities

• Lead brand identity and visual tone for HANAA and THE MAY across social, e-commerce, and multi-channel touchpoints.
• Own end-to-end visual workflow for weekly drops, including shoots, retouching, and landing page layouts.
• Direct original visual assets and short-form video content (Reels, TikToks, motion graphics).
• Co-create high-profile visual projects and maintain DAM with global visual guidelines.
• Design luxury packaging and collateral for online and offline touchpoints.

Skills

Adobe Creative Suite

Video editing

Art direction

Brand identity design

Luxury/fashion aesthetics

Tools

Photoshop

Illustrator

InDesign

Lightroom

Premiere Pro

After Effects

CapCut

Job description

We are seeking an ambitious, trend-sensitive Graphic & Visual Designerto elevate and steer the visual identity of our two fast-growing brands: HANAA(contemporary womenswear) and THE MAY(demi-fine jewelry).

In this role, you will lead the end-to-end visual narrative across all brand touchpoints—from curated social feeds and editorial e-commerce assets to hands-on photo/video direction and physical packaging. You will bridge premium editorial aesthetics with high-converting digital design, acting as the driving force behind our visual branding and audience engagement.

Key Responsibilities

1. 1. Brand Identity System & Creative Strategy

   Lead the creative direction and visual tone of voice for both HANAA and THE MAY, ensuring seamless aesthetic cohesion across Instagram, RED (Xiaohongshu), official DTC websites, and multi-channel touchpoints.

   Conceptualize monthly visual creative strategies and shoot briefs. Track global fashion trends, platform innovations, and social narratives to deliver high-end, story-driven creative solutions.

2. 2. E-Commerce & Weekly Drop Execution

   Own the end-to-end visual workflow for our high-tempo weekly product drops.

   Direct and execute behind-the-scenes shoot concepts, precision product retouching (flat lays & white background), campaign detail shots, landing page layouts, and homepage banners.

   Tailor visual formats across platforms (DTC Website, Instagram, Tmall, RED Store) to maximize digital conversion while preserving a luxury visual standard.

3. 3. Art Direction, Photography & Content Production

   Plan, shoot, and direct original visual assets, including high-retouch editorial stills and short-form video (Reels, TikToks, motion graphics).

   Craft engaging visual campaigns around lookbooks, lifestyle styling, fine jewelry macro textures, and aspirational travel narratives to boost brand equity and social reach.

4. 4. Campaign Management & Brand Asset Architecture

   Co-create and execute high-profile visual projects, including annual brand films, seasonal capsule launches, and co-branded collaborations.

   Build, structure, and maintain our Digital Asset Management (DAM) system, standardizing global visual guidelines and establishing an enduring brand design legacy.

5. 5. Packaging & Brand Collateral Design

   Design luxury tactile touchpoints, including custom product packaging, seasonal unboxing collateral, promotional merchandise, and spatial/event visual extensions across online and offline touchpoints.

Qualifications & Key Attributes

• 2–3+ years of professional visual design experience, ideally within fashion, jewelry, lifestyle, or digital agency environments.
• Proficient in Adobe Creative Suite(Photoshop, Illustrator, InDesign, Lightroom) and video editing software (Premiere Pro, After Effects, or CapCut).
• Hands-on art direction experience: Strong eye for lighting, composition, fashion styling, and luxury product photography retouching.
• Deep understanding of contemporary typography, grid systems, global aesthetic trends, and high-converting e-commerce layouts.
• Proven track record in creating engaging short-form video content (Reels, Shorts, motion graphics).

Portfolio Required:A strong portfolio demonstrating expertise in brand identity systems, fashion/jewelry visual design, social campaigns, and e-commerce collateral.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Visual Designer?
• What is your highest level of education?
• How many years experience in Creative Direction do you have?