Analytics & Insight Senior Manager

Procter & Gamble; Hong Kong; On-site; HKD 600,000 - 800,000; Full time

Benefits offered by this job

Business responsibilities from day one

Continuous coaching and mentorship

Regular salary reviews

Dynamic work environment committed to equality and inclusion

Job summary

Procter & Gamble is seeking a Senior Manager, Analytics & Insight in Hong Kong. This leadership role focuses on elevating consumer insights capabilities to influence business decisions and brand success. Responsibilities include directing research methodologies, leading innovation initiatives, and embedding digital and AI technologies within consumer understanding processes. The ideal candidate has over 3 years of relevant experience, strong storytelling abilities, and a passion for connecting insights to strategic actions. The environment promises continuous coaching, mentorship, and career growth opportunities.

Qualifications

• 3+ years of experience in consumer insights or market knowledge roles.
• Proven mastery of qualitative and quantitative research methodologies.
• Demonstrated leadership on major brand or category projects.
• Strong storytelling, communication, and influencing skills.
• Experience in driving organizational capability strongly preferred.
• Curiosity towards digital, AI, and tech-enabled research approaches.
• Proficiency in written and spoken English.

Responsibilities

• Establish and elevate consumer research standards across the organization.
• Act as insight lead for category projects including innovation and strategy.
• Identify and pilot new digital tools and AI technologies.
• Enable insight-led brand content across e-commerce and social platforms.

Skills

Data Analytics

Customer Needs

Behavioral Sciences

Insight Development

Human Behavioral Analysis

Design of Experiments

Job description

Job Description

The Senior Manager, Analytics & Insight is a critical leadership role within the Brand Function. This role is responsible for elevating the organization’s capability to decode consumer insights, influence business decisions, and build superior brands. This role requires mastery of advanced consumer understanding methodologies, the ability to define research excellence, and the development of new digital and AI‑enabled capabilities. The Senior Manager translates insights into ideas that help our brands win in an increasingly complex and digital consumer landscape.

Your Responsibilities as an A&I Manager

Consumer Insight and Research Methodology

• Establish, unify, and continuously elevate consumer research standards, methodologies, and best practices across the organization.
• Ensure quality, consistency, and strong stewardship across all research.
• Lead capability development for teams in consumer understanding, human and behavioural science, and learning design.
• Embed brand‑building fundamentals (e.g., WHO / WHAT / HOW, brand equity pyramids, Jobs‑to‑Be‑Done) into all insight work to drive consistent application across teams.

Strategic Leadership on Critical Category & Business-Building Initiatives

• Act as the insight lead for top‑priority category projects, including portfolio innovation, brand communication, consumer segmentation, brand equity strategy, and go‑to‑market implications.
• Translate deep consumer understanding into sharp strategic choices that influence brand and company strategy.
• Collaborate with multi‑functional and multi‑regional business teams, working closely with Brand Management, Finance, Sales, R&D, and other functions to explore category growth opportunities.
• Leverage integrative thinking to transform insights into clear business actions together with key business partners.

Digital & AI Capability for Insights

• Identify, pilot, and scale new digital tools, AI technologies, and modern insight techniques that improve the speed, depth, and relevance of consumer understanding.
• Partner with internal digital and AI teams to embed solutions such as GenAI‑assisted exploration, social listening, digital twins, and research automation tools.
• Enable insight‑led brand content and retail journey understanding across e‑commerce, social, and emerging platforms.

What We Offer You

• Business responsibilities from day one, working with key brands and collaborating with business teams and retailer customers.
• Opportunities to create capabilities that empower multi‑functional teams through training and tools.
• Exposure to category and human behaviour knowledge from diverse sources, with opportunities to apply learning to research design and analysis.
• Continuous coaching and mentorship from passionate professionals, supported by formal training and regular guidance.
• A dynamic work environment committed to equality and inclusion, where we live our purpose, values, and principles every day.
• Regular salary reviews and potential promotion opportunities based on performance, potential, and business outcomes.

Skills

Data Analytics; Customer Needs; Behavioral Sciences; Insight Development; Human Behavioral Analysis; Design of Experiments (DOE)

Qualification

WE ARE LOOKING FOR

• 3+ years of experience in consumer insights, market knowledge, or insight strategy roles.
• Proven mastery of qualitative and quantitative research methodologies and insight translation.
• Demonstrated leadership on major brand or category projects with clear business impact.
• Strong storytelling, communication, and influencing skills with senior business leaders.
• Experience in driving organizational capability, establishing standards, or elevating functional mastery (strongly preferred).
• Passion for understanding consumers and culture, with the ability to convert insight into clear strategic action.
• Curiosity and openness toward digital, AI, and tech‑enabled research approaches.
• Proficiency in written and spoken English.