Biddable Media Associate: Data-Driven Campaign Optimizer

WPP Media; Hong Kong; Hybrid; HKD 201,000 - 312,000; Full time

Benefits offered by this job

Medical insurance

Group retirement plans

Paid time off

Job summary

WPP Media Hong Kong is seeking an Associate, Biddable to support the activation, execution, and optimization of dynamic campaigns across Google, Meta, and other major platforms. You will work directly with campaign data to develop analytical skills and progress from campaign support to end-to-end performance strategies.

In this role, you will contribute to campaign execution, performance reporting, and data-driven optimization, while collaborating with planning teams and media owners to drive

Qualifications

• Bachelor's degree in Marketing, Advertising, Business or related field.
• 0–2 years of relevant experience in performance marketing or digital advertising.
• Foundational understanding of major biddable platforms (Google Ads, Meta).
• Strong analytical mindset and ability to interpret data.
• Excellent organizational and project management skills for a fast-paced environment.
• Strong communication and presentation skills for client and internal stakeholders.
• Fluency in written and spoken English; Cantonese and Mandarin are a plus.

Responsibilities

• Campaign Execution & Management: support end-to-end implementation and activation of performance-based campaigns across key platforms (Google Ads, Meta, Amazon).
• Performance Analytics & Optimization: collect, organize and analyze data to identify trends and optimize campaigns.
• Platform Expertise & Knowledge Sharing: maintain thorough understanding of major biddable platforms and industry best practices.
• Strategic Development & Client Support: assist in developing performance strategies and communicating updates to clients.
• Process & Workflow Management: refine workflows for performance campaigns and ad operations; ensure adherence to policies and finance processes.
• Team Collaboration: work with analytics and strategy teams and cross-functional groups to deliver integrated solutions.

Skills

Analytical mindset

Project management

Communication skills

Time management

English proficiency

Cantonese fluency

Mandarin fluency

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Meta Platforms

Excel

Job description

WPP Media Hong Kong is seeking an Associate, Biddable to support the activation, execution, and optimization of dynamic campaigns across Google, Meta, and other major platforms. You will work directly with campaign data to develop analytical skills and progress from campaign support to end-to-end performance strategies.

In this role, you will contribute to campaign execution, performance reporting, and data-driven optimization, while collaborating with planning teams and media owners to drive