Associate Director, Segment Marketing

Standard Chartered; Hong Kong; On-site; HKD 893,000 - 1,339,000; Full time

Benefits offered by this job

Competitive salary and benefits

Flexible working options

Wellbeing support (Unmind)

Learning and development opportunities

Retirement savings & life insurance

Job summary

Standard Chartered in Hong Kong seeks an senior marketing and events leader to act as the single intake point for marketing requests from diverse business units. You will clarify objectives, audience, messages and success metrics, and drive campaigns end-to-end with internal agencies.

You will develop integrated plans to promote brand awareness and revenue growth among affluent clients, lead high-impact client engagement events, and ensure on-time delivery across multiple stakeholders while

Qualifications

• 10+ years of experience in marketing, events or integrated campaign delivery.
• Banking or premium client-facing industries experience preferred.

Responsibilities

• Act as the single intake point for marketing requests across business units.
• Lead end-to-end campaign and event development with internal agencies across multiple stakeholders.
• Develop and execute integrated marketing plans to promote brand awareness and drive revenue growth for affluent clients.
• Translate requirements into clear briefs and manage scope, timelines, budget and approvals.
• Track event outcomes and business impact and drive continuous event optimisation.

Skills

Strong business acumen

Excellent project management

Strong creative judgment

Job description

• Must-have Skills
• Strong business acumen
• Excellent project management capability

Job Summary

• Act as the single point of intake for marketing requests from different business units, clarifying objectives, target audience, proposition, mandatory messages and success measures.
• Lead end-to-end campaign and event development with the internal agency (concept to production), managing workflow, priorities, approvals and on-time delivery across multiple stakeholders.
• Develop and execute integrated marketing plans to promote brand awareness and drive revenue growth for affluent segment.

Key Responsibilities

• Translate business requirements into clear creative briefs (and translate creative recommendations back into business language), ensuring alignment on scope, timelines, budget and deliverables.
• Lead the planning and delivery of high-impact client engagement events and experiential marketing initiatives across Affluent, SME and pan-bank priorities, supporting acquisition, deeper client engagement and stronger brand loyalty.
• Drive cross-segment collaboration to deliver one-bank initiatives that connect business owners, affluent clients and prospects with relevant banking, wealth and network propositions.
• Curate differentiated event experiences for affluent and SME audiences, including flagship summits, networking seminars, sports activations, sponsorships, lifestyle and wealth events, cross-border business programmes and pan-bank campaigns.
• Manage external agencies, media partners, event vendors and strategic partners to ensure strong creative quality, operational excellence, budget discipline, brand consistency and timely delivery.
• Establish event governance and ways of working, including briefing templates, project timelines, stakeholder checkpoints, approval workflows, risk controls, vendor management, run-of-show documents and post-event review processes.
• Track event outcomes and business impact, including attendance, engagement, lead generation, referrals, conversion opportunities, media amplification and client feedback, translating learnings into continuous event optimisation.

Skills And Experience

Must-have Skills

• Strong business acumen
• Excellent project management capability
• Strong creative and aesthetic judgment

Other Skills

• Communication and presentation skills
• Team collaboration

Motivations

• Enjoys collaborating across teams and business segments to turn shared objectives into impactful marketing initiatives.
• Is motivated by bringing creative ideas to life through differentiated campaigns and client experiences that strengthen engagement and brand loyalty.
• Thrives on taking ownership of complex projects, solving delivery challenges and seeing tangible business results.

Qualifications

Key Experiences

• Minimum 10 years of experience in marketing, events, client engagement or integrated campaign delivery, preferably within banking, financial services, or other premium client-facing industries.

Languages

• English, Cantonese, Mandarin

About Standard Chartered

We're a global bank connecting clients to our differentiated network, offering growth opportunities in the world's most dynamic markets. Our strategy, which combines cross-border capabilities and leading wealth management expertise, helps us deliver our purpose - to drive commerce and prosperity through our unique diversity.

Over our 170-year history, and across a unique geographical footprint connecting Asia, Africa and the Middle East to each other and the world, we've built a bank like no other, with diverse capabilities and partnerships that set us apart.

What We Offer

• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions, and geographies.
• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global employee assistance programme, sick leave, mental health first-aiders and self-help toolkits.
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual, and digital learning.

Visit our careers website to learn more about us: www.sc.com/careers.