Brand Manager

Saving International (Holdings) Ltd; Hong Kong; On-site; HKD 600,000 - 1,000,000; Full time

Benefits offered by this job

5 days work week

Medical scheme

13 months pay with year-end bonus

Job summary

Saving International (Holdings) Limited, a leading FMCG marketing and distribution company in Hong Kong, seeks a dynamic Brand Manager to drive growth and brand equity for our principals' brands.

You will own strategic marketing plans, manage budgets, and lead 360-degree campaigns across ATL/BTL channels, coordinating with Sales, Merchandising, and external agencies. The role emphasizes market insights, strong stakeholder relationships, and ROI-focused execution.

Qualifications

• Degree in Marketing or related discipline.
• 3-8 years brand management experience in FMCG.
• Strong communication and interpersonal skills.
• English and Chinese written and spoken fluency.

Responsibilities

• Define and implement brand strategy, segmentation, targeting, and positioning.
• Own advertising and promotion budgets, track ROI.
• Lead 360-degree campaigns (ATL/BTL) and partnerships.
• Analyze market trends, performance, and competitive landscape.
• Collaborate with Marketing, Sales, Merchandising and external agencies.

Skills

Brand management

FMCG experience

Bilingual English/Chinese

Education

Bachelors in Marketing or related

Job description

Saving International (Holdings) Limited is a leading FMCG marketing and distribution company in Hong Kong. With a rich history dating back to our founding as a local drug store in 1939, we have evolved into an integrated marketing, sales, and distribution powerhouse serving Hong Kong, Macau, and Mainland China.

Our success is built on fostering close, reliable relationships with our suppliers, customers, and end consumers. We are the trusted partner for a portfolio of world-renowned brands, including Salon De Pro, Revlon, Maro, Tsubaki, Moist Diane, Kose, Minon, Senka, Glysomed, Cancer Council, and more.

To read more about our company, please visit our website : https://www.savingco.com.hk/

The Opportunity

We are seeking a dynamic and strategic Brand Manager to join our team. In this role, you will be the driving force behind our principals' brands, taking full ownership of their growth and market presence. You will be responsible for developing and executing comprehensive marketing strategies to achieve sales targets and elevate brand equity.

Key Responsibilities

• Brand Strategy: Define and implement brand strategy, including market segmentation, targeting, and positioning (STP), to strengthen market presence and drive growth.
• Budget Management: Take full ownership of the Advertising & Promotion (A&P) budget, ensuring effective allocation, tracking, and a strong return on investment (ROI).
• Campaign Execution: Develop and lead integrated 360-degree marketing campaigns, encompassing both above-the-line (ATL) and below-the-line (BTL) tactics.
• Market Analysis: Conduct in-depth analysis of product performance, consumer trends, and the competitive landscape to identify key insights and strategic opportunities.
• Stakeholder Management: Manage and cultivate strong relationships with external partners, including creative agencies, production houses, and vendors, to ensure flawless execution of all initiatives.
• Cross-Functional Collaboration: Foster seamless cooperation between the internal Marketing, Sales, and Merchandising teams to ensure strategic alignment and operational efficiency.
• Marketing Operations: Oversee the creation and delivery of all marketing materials, including POSM, visual merchandising, press releases, and advertisements, ensuring they align with brand guidelines.
• Inventory & Sales Forecasting: Partner with relevant teams to provide effective inventory management support and contribute to accurate sales forecasting.
• Reporting: Prepare and deliver insightful performance reports and strategic presentations for our brand principals.

Requirements

Degree holder in Marketing or related disciplines

Minimum 3-8 years brand management experience in FMCG industry, preferably in Personal Care, Baby or Household products

Good communication and interpersonal skills

Ambitious, energetic and good team player

Good command of both written and spoken English & Chinese

5 days work week, medical scheme, 13 months pay with year-end bonus based on performance.