Assistant Manager, Product Proposition

Bupa Hong Kong; Hong Kong; On-site; HKD 320,000 - 420,000; Full time

Benefits offered by this job

5 days work per week

Study assistance plan

Company pension plan

Life and medical benefit

Dental benefit

Annual leave

Examination leave

Job summary

Bupa Hong Kong is seeking a Market Research and Product Proposition lead to monitor the HK medical insurance market and drive product positioning amid a fast-changing landscape.

You will push research-driven product design, collaborate with internal teams, and steer approval processes with senior stakeholders to fuel growth across channels.

Qualifications

• Bachelor's degree or above required for the role.
• Minimum 5 years in insurance business qualifications or equivalent.
• Strong business acumen, numerical sense, and attention to detail.
• Excellent presentation and people management skills.
• Preference for actuarial, consulting, or insurance product background.
• Good knowledge of insurance principles and cost-benefit analysis.
• Strong communication, problem solving and coaching abilities.
• Proficient in MS Excel and MS PowerPoint.

Responsibilities

• Monitor HK medical insurance market trends and competitors to identify opportunities.
• Drive target client research to uncover gaps in product positioning.
• Lead product design and innovation aligned with business needs and regulatory changes.
• Manage product approval with senior management and distribution teams.
• Develop marketable product stories and solicit feedback across channels.

Skills

Market research

Product thinking

Presentation skills

Stakeholder management

Analytical thinking

Communication

Team collaboration

Education

Bachelor's Degree or above

Tools

MS Excel

MS PowerPoint

Job description

Market Research and Product Proposition

• Closely monitor updates and changes in HK medical insurance market, including but not limited to industry trend, competitor movements, market competitive analysis, market opportunities and threats, specific client segment to identify the potential business opportunity. Analyze and draw conclusions from research undertaken to improve the BUPA's product positioning in the fast -changing market situation.
• Drive target client research to constantly identify gap in Bupa's product to enhance clients' impact.
• Drive product design and innovation according to research result and business needs to help achieving company's business target, focusing on fulfilling medical protection, health services and any legacy needs of clients.
• Proactively manage the product approval process to get relevant stakeholders' buy-in of the product proposition including senior management and all distribution channel teams.
• Steer discussion with distribution channel teams to ensure product's marketability, form sales stories, seek market's feedback on the products and react with potential solutions to support business growth opportunity across all channels.
• Provide insights based on customer feedback and research to implement a Customer Centric solutions fulfilled corporate strategy.

Product Development and Management

• Work collaboratively with internal functions to drive recommended solution and ensure the feasibility of product designs.
• Lead and deliver product-related initiatives by adopting a disciplined project management approach and follow the product development operating guideline.
• Participate in material preparation for the product development. Be responsible and pursue for quality of the project deliverables to ensure accuracy of product materials.
• Work effectively with all relevant departments across the company to implement projects on time and efficiently.
• Act as product SME to contribute in various projects such as new regulation implementation, operation enhancements, business development initiatives, etc.
• Identify and drive seasonal projects/ promotions in response to market and business needs
• Promote the products to all distribution channels with respect to product proposition, key selling points, market competitiveness, administration rules, sales support, and etc.
• Strong networking for the industrial practice and market intelligence for portfolio pre-positioning.

Requirements

• Bachelor's Degree or above
• With min of 5 years relevant insurance business qualifications or equivalent.
• Strong business acumen, numeric sense, and attention to detail.
• Mature with excellent presentation and people management skills
• Preference given to actuarial, consulting, or insurance product background
• Good knowledge in Insurance principles and cost-benefit analysis.
• Good communication, problem solving skills and coaching skills.
• Proficient in MS Excel and MS Powerpoint

Bupa offers 5 days' work per week and comprehensive remuneration packages including base salary, study assistance plan, company pension plan, life and medical benefit, dental benefit, annual leave, examination leave, etc.

Bupa is an equal opportunity employer and welcomes applications from qualified candidates. Information provided will be treated in strict confidence and only be used for consideration of application with Bupa.

Personal data collected will be used for recruitment purposes only. Only candidates selected for interviews will be contacted. Bupa will be in touch for any opportunities that matches your profile. All personal data of unsuccessful application will be destroyed 24 months from the date of receiving the application.