Senior Manager, Product Marketing

YF Life Insurance International Limited; Hong Kong; On-site; HKD 2,200,000 - 3,200,000; Full time

Job summary

YF Life Insurance International Ltd. is seeking a Senior Manager, Product Marketing to drive strategic positioning, commercialization, and marketing blueprints for our insurance products.

You will lead end-to-end product marketing, translating complex features into engaging, compliant concepts and ensuring messaging aligns with the corporate brand. In collaboration with Corporate Marketing, you will develop toolkits, videos, and product deep-dives, equip frontline teams with sales enablement

Qualifications

• Bachelor's degree or above in marketing, business, administration or related discipline.
• Minimum 10 years of direct experience in the insurance sector.
• Deep knowledge of life insurance products and ability to translate complex details into engaging formats.
• Strong strategic thinking and execution-driven project management.
• Understanding Mainland media landscape and bilingual English/Chinese proficiency.

Responsibilities

• Develop and execute product marketing strategies for insurance products.
• Create marketing toolkits, explanatory videos, and product deep-dives.
• Align product messaging with corporate brand and campaigns.
• Provide sales enablement tools to frontline teams.
• Coordinate cross-border regulatory compliance and cross-region content.

Skills

Product marketing

Content strategy

Sales enablement

Cross-functional collaboration

Education

Bachelor's degree or above

Job description

YF Life Insurance International Ltd. is a premier life insurance and wealth management institution operating across Hong Kong and Macau. Backed by a powerful global shareholder alliance—including Yunfeng Financial Holdings Limited and MassMutual, a top-five US life insurance giant with a 170+ year legacy—and bolstered by a long-term strategic partnership with Barings LLC, we offer an institutional platform driven by superior global investment capabilities, an extensive network, and continuous fintech innovation. In alignment with our ongoing regional expansion and corporate strategic transformation, we now invite highly accomplished professionals to drive our next phase of market leadership.

Role Purpose:

The Senior Manager, Product Marketing will drive the strategic positioning, commercialization, and marketing blueprints for our insurance products. Collaborating closely with the corporate marketing team, this critical role oversees the end-to-end product marketing engine, specializing in transforming complex insurance features into engaging, accessible, and compliant presentation concepts. The incumbent will effectively communicate unique product values to internal distribution channels and the wider market, ensuring all marketing initiatives seamlessly align with our corporate brand identity and strategic voice.

Responsibilities:

Formulate and execute diverse, multi-angle product marketing strategies to deliver clear and impactful product value propositions to both the sales force and the wider market.

Oversee the development of high-quality, creative content—including marketing toolkits, explanatory videos, and product deep-dives—to translate complex technical insurance definitions into plain, engaging language.

Collaborate in close synergy with Corporate Marketing to ensure all product-related messaging, visual identity, and campaigns strictly amplify the unified corporate brand identity and strategic voice.

Equip internal sales fronts, agency teams, and partners with practical sales enablement tools (such as customer-centric brochures and scenario-based presentation kits) to facilitate smooth client engagements.

Direct the transformation of product concepts into compliant, standardized digital assets to support frontline agents in professional market nurturing and effective advisory delivery.

Serve as a central orchestration hub connecting Product Development, Compliance, and Distribution Channels to streamline product launch materials and communication timelines.

Oversee competitor benchmarking and content strategies across regional and Mainland digital channels, ensuring all macro financial insights and market cultivation initiatives strictly comply with cross-border regulatory boundaries without direct product promotion.

Requirements:

Bachelor's degree or above, preferable in Marketing, Business, Administration, or a related discipline.

A minimum of 10 years of direct experience within the insurance sector is strictly mandatory, with a proven track record focusing on product marketing, product proposition, content strategy, or sales enablement.

Deep and comprehensive knowledge of life insurance products, with an exceptional capability to translate complex technical or regulatory product details into creative, versatile, and highly articulate presentation formats.

Strong strategic thinking and business acumen backed by execution-driven project management capabilities, demonstrating high reliability, a keen eye for aligning commercial goals with strict compliance and brand standards, and a proven track record of driving outcomes under tight deadlines within complex institutional environments.

Thorough understanding of the Mainland media landscape and dual-region cultural nuances between Hong Kong and Mainland China to drive cross-border market cultivation, supported by excellent communication and professional fluency in written and spoken English and Chinese (including Cantonese and Mandarin).

A competitive executive compensation package aligned with your experience and market benchmarks will be offered to the successful candidate. All personal data collected will be handled in strict confidence and used exclusively for recruitment purposes. Applicants not invited for an interview within 6 weeks may consider their applications unsuccessful, and all related records will be securely destroyed within 12 months.