Assistant Brand Manager, FMCG - Digital & Campaigns Lead

WilliamSELECT; Hong Kong; On-site; HKD 300,000 - 420,000; Full time

Job summary

WilliamSELECT is seeking an Assistant Brand Manager for its FMCG team in Hong Kong to support brand strategy and execution. The role focuses on aligning marketing efforts with business objectives and driving integrated campaigns across multiple channels.

The ideal candidate holds a Bachelor's degree in Marketing or related field and has 3+ years in brand management or FMCG marketing, with strong communication and analytical skills.

Qualifications

• Bachelor's degree required in Marketing or related field.
• 3+ years' experience in brand management or marketing in FMCG.
• Knowledge of Nielsen data is a must.
• Fluent in English and Cantonese.
• Excellent communication, analytical and project management skills.
• Strong experience in marketing campaigns.

Responsibilities

• Formulate and implement brand strategies aligned with business objectives.
• Implement marketing campaigns aligned with brand positioning and target audience.
• Drive digital and social strategies and optimize based on data insights.
• Plan and execute integrated marketing campaigns across channels (digital, print, in-store).
• Collaborate with sales, product and other departments to align marketing efforts with business goals.
• Manage brand budgets and resources to maximize ROI.
• Partner with supply chain, finance, and customer service teams to ensure seamless execution of brand initiatives.

Skills

Brand management

Marketing campaigns

Digital marketing

Campaign analytics

Communication skills

Project management

Nielsen data

English

Cantonese

Education

Bachelor's degree in Marketing or related field

Job description

WilliamSELECT is seeking an Assistant Brand Manager for its FMCG team in Hong Kong to support brand strategy and execution. The role focuses on aligning marketing efforts with business objectives and driving integrated campaigns across multiple channels.

The ideal candidate holds a Bachelor's degree in Marketing or related field and has 3+ years in brand management or FMCG marketing, with strong communication and analytical skills.