APAC Marketing Director: Events & Membership Growth

International Association of Amusement Parks and Attractions; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

IAAPA APAC is seeking an experienced Senior Manager/Director of Marketing to lead all APAC marketing initiatives, with a strong emphasis on IAAPA Expo Asia and related events. The role drives membership growth, higher attendance, and deeper engagement across a diverse APAC region.

The successful candidate will bring a proven track record in integrated campaigns, data-driven decision making, and strategic leadership within a member-driven organization, managing agencies, content, social channels,

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 8 years of progressive marketing experience, ideally within an association, hospitality/attractions, or trade show environment.
• Proven success in leading multi-channel marketing campaigns, particularly for events, membership, or educational programs.
• Strong understanding of regional market dynamics, consumer behavior, and industry trends across APAC.
• Familiarity with association management systems (e.g., Fonteva) and CRM tools.
• Proficiency in Microsoft Office, Salesforce Marketing Cloud, and SharePoint.
• Strategic thinker and proactive problem solver.
• Creative and data-driven approach to marketing.
• Strong project management and multitasking abilities.
• Excellent communication, collaboration, and leadership skills.

Responsibilities

• Lead and manage attendee marketing strategies for APAC membership and events including IAAPA Expo, Summits, Presents and meetups
• Serve as the strategic lead for attendee and exhibitor marketing campaigns, leveraging data, market insights, and customer segmentation to achieve revenue, attendance, and engagement targets
• Manage external marketing agencies, media partners, creative vendors, and contractors, including agency selection, scope development, performance evaluation, and budget management
• Plan, develop, and evaluate a variety of marketing campaigns, including email marketing, direct mail, print and digital ads, social media campaigns, video content, and promotional materials
• Write and oversee compelling content across marketing channels including email, web, social media, and industry publications
• Drive IAAPA APAC's presence across social platforms through strategic content and paid promotion
• Collaborate across departments to ensure marketing strategies align with IAAPA's broader organizational goals
• Manage and negotiate advertising trades/barters and publication agreements to maximize brand exposure and return on investment
• Track, measure, and report on marketing campaign performance and recommend optimizations based on data insights
• Manage marketing budgets for IAAPA APAC membership and events, including design, production, advertising, translation, and distribution

Skills

Strategic thinking

Data-driven marketing

Multi-channel marketing

Leadership

Campaign management

Excellent communication

Budget management

Collaboration

Education

Bachelor's degree in Marketing, Communications, Business Administration, or a related field

MBA or advanced degree preferred

Tools

Salesforce Marketing Cloud

SharePoint

Fonteva

Microsoft Office

Job description

IAAPA APAC is seeking an experienced Senior Manager/Director of Marketing to lead all APAC marketing initiatives, with a strong emphasis on IAAPA Expo Asia and related events. The role drives membership growth, higher attendance, and deeper engagement across a diverse APAC region.

The successful candidate will bring a proven track record in integrated campaigns, data-driven decision making, and strategic leadership within a member-driven organization, managing agencies, content, social channels,