Senior Manager / Director, Marketing

International Association of Amusement Parks and Attractions; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

IAAPA APAC is seeking an experienced Senior Manager/Director of Marketing to lead all APAC marketing initiatives, with a strong emphasis on IAAPA Expo Asia and related events. The role drives membership growth, higher attendance, and deeper engagement across a diverse APAC region.

The successful candidate will bring a proven track record in integrated campaigns, data-driven decision making, and strategic leadership within a member-driven organization, managing agencies, content, social channels,

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 8 years of progressive marketing experience, ideally within an association, hospitality/attractions, or trade show environment.
• Proven success in leading multi-channel marketing campaigns, particularly for events, membership, or educational programs.
• Strong understanding of regional market dynamics, consumer behavior, and industry trends across APAC.
• Familiarity with association management systems (e.g., Fonteva) and CRM tools.
• Proficiency in Microsoft Office, Salesforce Marketing Cloud, and SharePoint.
• Strategic thinker and proactive problem solver.
• Creative and data-driven approach to marketing.
• Strong project management and multitasking abilities.
• Excellent communication, collaboration, and leadership skills.

Responsibilities

• Lead and manage attendee marketing strategies for APAC membership and events including IAAPA Expo, Summits, Presents and meetups
• Serve as the strategic lead for attendee and exhibitor marketing campaigns, leveraging data, market insights, and customer segmentation to achieve revenue, attendance, and engagement targets
• Manage external marketing agencies, media partners, creative vendors, and contractors, including agency selection, scope development, performance evaluation, and budget management
• Plan, develop, and evaluate a variety of marketing campaigns, including email marketing, direct mail, print and digital ads, social media campaigns, video content, and promotional materials
• Write and oversee compelling content across marketing channels including email, web, social media, and industry publications
• Drive IAAPA APAC's presence across social platforms through strategic content and paid promotion
• Collaborate across departments to ensure marketing strategies align with IAAPA's broader organizational goals
• Manage and negotiate advertising trades/barters and publication agreements to maximize brand exposure and return on investment
• Track, measure, and report on marketing campaign performance and recommend optimizations based on data insights
• Manage marketing budgets for IAAPA APAC membership and events, including design, production, advertising, translation, and distribution

Skills

Strategic thinking

Data-driven marketing

Multi-channel marketing

Leadership

Campaign management

Excellent communication

Budget management

Collaboration

Education

Bachelor's degree in Marketing, Communications, Business Administration, or a related field

MBA or advanced degree preferred

Tools

Salesforce Marketing Cloud

SharePoint

Fonteva

Microsoft Office

Job description

IAAPA APAC is seeking an experienced, strategic, and results-driven Senior Manager/Director of Marketing to lead all marketing initiatives across APAC. This individual will be responsible for developing and executing innovative campaigns that enhance brand visibility, drive APAC membership, and increase attendance and engagement at IAAPA APAC events with key focus on IAAPA Expo Asia. The ideal candidate has a strong track record in integrated marketing, exceptional communication skills, and a passion for serving a member-driven organization.

Key responsibilities

Lead and manage attendee marketing strategies for APAC membership and events including IAAPA Expo, Summits, Presents and meetups

Serve as the strategic lead for attendee and exhibitor marketing campaigns, leveraging data, market insights, and customer segmentation to achieve revenue, attendance, and engagement targets

Manage external marketing agencies, media partners, creative vendors, and contractors, including agency selection, scope development, performance evaluation, and budget management

Plan, develop, and evaluate a variety of marketing campaigns, including email marketing, direct mail, print and digital ads, social media campaigns, video content, and promotional materials

Write and oversee compelling content across marketing channels including email, web, social media, and industry publications

Drive IAAPA APAC's presence across social platforms through strategic content and paid promotion

Collaborate across departments to ensure marketing strategies align with IAAPA's broader organizational goals

Manage and negotiate advertising trades/barters and publication agreements to maximize brand exposure and return on investment

Track, measure, and report on marketing campaign performance and recommend optimizations based on data insights

Manage marketing budgets for IAAPA APAC membership and events, including design, production, advertising, translation, and distribution

Qualifications and Experience

Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA or advanced degree preferred

Minimum 8 years of progressive marketing experience, ideally within an association, hospitality/attractions, or trade show environment

Proven success in leading multi-channel marketing campaigns, particularly for events, membership, or educational programs

Strong understanding of regional market dynamics, consumer behavior, and industry trends across APAC

Familiarity with association management systems (e.g., Fonteva) and CRM tools

Proficiency in Microsoft Office, Salesforce Marketing Cloud, and SharePoint

Strategic thinker and proactive problem solver

Creative and data-driven approach to marketing

Strong project management and multitasking abilities

Excellent communication, collaboration, and leadership skills