APAC Marketing Communications Lead

KOS International Limited; Hong Kong; On-site; HKD 700,000 - 1,000,000; Full time

Job summary

KOS International Limited is seeking an experienced communications and brand professional to lead integrated consumer communications initiatives for a growing, internationally active organization. The successful candidate will be a strong storyteller, strategic thinker, and hands-on project manager who can turn brand and commercial priorities into engaging campaigns across channels.

You will develop consumer campaigns, manage media relations, content creation, events, partnerships, and digital

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or related discipline.
• Experience in B2C marketing communications, brand communications, consumer PR, digital marketing, social media, or integrated campaigns.
• Experience in consumer-facing industries such as retail, lifestyle, FMCG, beauty, fashion, hospitality, or e-commerce.
• Proven ability to plan and deliver integrated consumer campaigns across multiple channels.
• Strong understanding of consumer behaviour, audience segmentation, and brand positioning.
• Excellent written and spoken English, Cantonese, and Mandarin.

Responsibilities

• Develop and execute integrated B2C communications and brand campaigns to support acquisition, engagement, retention, and product awareness.
• Translate insights into communications strategies, campaign messaging, and compelling brand stories.
• Lead consumer-facing media relations including story development, outreach, launches, influencer engagement, and response management.
• Manage brand presence across earned, owned, paid, digital, and social channels with local relevance.
• Create engaging content for campaigns, social, websites, newsletters, product launches, and partnerships.
• Plan brand-building initiatives, events, activations, partnerships, and seasonal campaigns.
• Collaborate with marketing and commercial teams on product introductions and retail/e-commerce campaigns.
• Build relationships with media, editors, content creators, influencers, agencies, and platform partners.
• Monitor campaigns, media coverage, sentiment, and performance; derive actionable recommendations.
• Oversee agencies (creative, PR, social, media buying, influencer) within budget and timelines.
• Adapt global campaigns for local audiences while maintaining brand consistency.

Skills

Storytelling

Strategic thinking

Project management

Media relations

Content development

Campaign planning

Social media

Multilingual communication

Budget management

AI-enabled tools

Education

Bachelor's degree in Marketing/Communications

Tools

AI-enabled tools

Media monitoring tools

Job description

KOS International Limited is seeking an experienced communications and brand professional to lead integrated consumer communications initiatives for a growing, internationally active organization. The successful candidate will be a strong storyteller, strategic thinker, and hands-on project manager who can turn brand and commercial priorities into engaging campaigns across channels.

You will develop consumer campaigns, manage media relations, content creation, events, partnerships, and digital