Content Marketing Manager/ Assistant Manager, Content Marketing

Christie´s; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Benefits offered by this job

Discretionary Bonus

Annual Leave and Holidays

Medical, Dental and Life Insurance

Retirement Benefits (MPF)

Wellness Allowance

Job summary

Christie’s in Hong Kong seeks a Regional Content Marketing Manager to lead English-language social content across APAC, driving engagement, brand awareness, and client acquisition through storytelling and data-driven insights.

You will manage APAC social channels, develop strategies, supervise content production with internal and external partners, and translate performance data into actions to elevate Christie’s brand.

Qualifications

• Degree in Marketing, Communications, Journalism, Digital Marketing or related discipline.
• Minimum 8 years’ experience in content marketing, social media, or digital content at Assistant Manager level or equivalent.
• Proven experience managing social media platforms and content production.
• Strong portfolio showing brand storytelling and audience engagement across digital channels.
• Experience developing English-language content for luxury, art, fashion, or premium brands.
• Experience overseeing video/photography productions.
• Strong knowledge of social media analytics, reporting, and content optimization.
• Canva and/or Figma familiarity for simple asset creation and collaboration.

Responsibilities

• Lead Christie's APAC social media channels (Instagram, Facebook, LINE, and others).
• Develop and execute social media content strategies and editorial calendars aligned with regional priorities.
• Create, edit, and proofread engaging content, captions, and video scripts.
• Lead culturally relevant storytelling translating art knowledge into social content.
• Conceptualize campaigns for posts, short-form videos, livestreams, and other formats.
• Oversee content production with internal teams, photographers, designers, and external partners.
• Provide local content support for global campaigns when needed.
• Monitor trends and performance; deliver regular reports and actionable recommendations.
• Translate data into optimization plans to grow engagement and audience on brand.

Skills

Excellent English writing

Storytelling

Content strategy

Audience insights

Project management

Interpersonal skills

Stakeholder management

Creative ideation

Education

Bachelor's degree in Marketing/Communications

Tools

Canva

Figma

Job description

The Regional Content Marketing Manager will lead Christie's English-language social media content across APAC, driving audience engagement, brand awareness, and client acquisition through compelling storytelling, creative content development, and data-driven insights.

Key Responsibilities

• Manage Christie's APAC social media channels, including Instagram, Facebook, LINE, and other relevant platforms.
• Develop and execute social media content strategies and editorial calendars aligned with business objectives and regional marketing priorities, ensuring all social content reflects Christie's brand voice and upholds the standards of a global luxury and art market leader.
• Create, edit, and proofread engaging social media content, campaign messaging, captions, and video scripts.
• Lead the development of culturally relevant, audience-first storytelling that translates art market expertise, collecting insights, and specialist knowledge into engaging content for social audiences.
• Conceptualize creative campaigns and generate innovative ideas for social posts, short-form videos, livestreams, Stories, and other emerging content formats.
• Lead content production projects, working closely with specialists, internal stakeholders, photographers, videographers, designers, agencies, and external partners.
• Provide local content support for global social media platforms and campaigns where appropriate.
• Monitor social media trends, audience behaviour, platform developments, and industry best practices to identify new opportunities and optimize content performance.
• Analyze social media performance across platforms, delivering regular reports, insights, and actionable recommendations.
• Translate data into content optimization strategies and action plans to improve engagement, audience growth, and brand awareness.
• Manage external vendors and budgets related to content creation and social media initiatives.
• Present content strategies, campaign performance reviews, and recommendations to stakeholders.

Key Competencies

• Excellent English-language writing, editing, and storytelling skills with the ability to create engaging content for diverse audiences.
• Chinese language is desirable.
• Strong creativity and proven ability to develop compelling social media, video, and digital content ideas.
• Strong understanding of social media platforms, content trends, audience behaviours, and digital best practices.
• Strong editorial judgment and instinct for social-first storytelling, particularly on Instagram and emerging content platforms.
• Excellent visual literacy with an understanding of how copy, design, video, and user experience work together to create impactful content.
• Familiarity with Canva and/or Figma, with the ability to create simple assets, review creative work, and collaborate effectively with designers.
• Analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations.
• Outstanding project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.
• Comfortable working under tight deadlines and during peak seasonal activity.
• Strong interpersonal, presentation, and stakeholder management skills.
• Commercially minded with the ability to pitch ideas in a structured and compelling manner.

Education / Qualifications / Experience

• Essential Degree holder in Marketing, Communications, Journalism, Media Studies, Digital Marketing, Art History, Design, or a related discipline.
• Minimum 8 years’ relevant experience in content marketing, social media, digital content or related fields, with proven experience at Assistant Manager or equivalent level.
• Proven experience managing social media platforms and content production.
• Strong portfolio showcasing content creation, brand storytelling, and audience engagement across digital and social platforms.
• Proven experience developing English-language content for luxury, art, fashion, design, lifestyle, cultural, or other premium brands.
• Demonstrated experience developing creative content concepts and overseeing video and photography productions.
• Strong knowledge of social media analytics, reporting, and content optimization.
• Experience working with multiple stakeholders and managing projects from concept through execution.
• Desirable Experience working within the art market, auction industry, galleries, museums, cultural institutions, or luxury sectors.
• Working knowledge of Canva and/or Figma.
• Knowledge of contemporary art, collecting, and the broader cultural landscape in Asia Pacific region.

What’s Great About Working For Us

• Discretionary Bonus
• Annual Leave and Company Holidays
• Comprehensive Group Medical, Dental and Life Insurance
• Enhanced Retirement Benefits with Employer Topped-up MPF Contributions
• Comprehensive Wellness Allowance and Wellness Programs
• Christie’s reserves the right to change company benefits at any time, and some regional variances to benefits may apply.

Closing Date 31 December 2026 Salary Range HKD 420,000 - 660,000

Christie’s is the world’s leading art business. Since 1766, we are known for our extraordinary art, unparalleled service and expertise, as well as international glamour. Every year, we offer around 350 live and online auctions in over 80 specialist categories - including all areas of fine and decorative arts, Asian art and luxury collectables - as well as a long and successful history of private sales. Contact us in 46 countries, or visit one of our 10 international salerooms in London, New York, Hong Kong, Paris, Geneva, Milan, Amsterdam, Dubai, Zürich and Shanghai. Our Recruitment Privacy Notice can be found here